Documentation
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Deploying New Liferay Projects to Liferay Server
Now with the newly created project, right-click the Liferay Server in the Servers view and select "Add and Remove..."
Select the new project and click "Add" to move it to be deployed to the server.
and then click "Finish"
You should see the project get deployed to Liferay Tomcat server and in the console see a message about 1 new portlet being available:
Open Liferay Portal Home http://localhost:8080/ in most cases and login within the following credentials:
user: test@liferay.com
password: test
Click Add > More, expand the Sample Category and click the Add link next to the Demo application. You should see the correctly deployed portlet on the page.