Marketing Communications Specialist

Liferay is seeking a Marketing Communications Specialist to support efforts within the worldwide Marketing Communications team. In this role, the individual will help with the development and execution of global campaigns and programs for increasing awareness of Liferay's brand and product offerings. The ideal candidate will have more than two years of experience in one or more areas within Marketing Communications, in particular, in sales enablement, content creation, analyst relations, campaign and messaging development, social media and online advertising. The Marketing Communications Specialist will report to the Marketing Communications Manager and will work closely with other senior members of the marketing team. A love of technology, a drive for success, and the ability to work independently are a must.

Primary Responsibilities:

  • Help define and execute marketing communications programs and campaigns
  • With team, define messaging source for products, programs and events
  • Develop content for sales support such as case studies, whitepapers and product collateral
  • Manage and analyze effectiveness of analyst relationships with key analyst firms
  • Develop and manage the content required on external web properties
  • Support the definition and execution of outbound communications using social media
  • Support all marketing efforts

 

Preferred Qualifications:

  • Exceptional writing and proofreading skills
  • Superior organizational skills and attention to detail
  • Ability to project manage a number of cross-team creative initiatives
  • Initiative taker who can work independently within a fast-paced, changing environment
  • Ability to think creatively, and change course if necessary, to achieve desired results
  • Capacity to synthesize information from multiple sources, present evaluations and summarize key findings
  • Bachelors Degree or higher in Marketing, Communications or related field
  • 2+ years working in Marketing Communications role
  • Strong knowledge and experience in enterprise software marketing strategies
  • Experience working with HTML, CSS and JavaScript is a plus

 

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