Dubai, UAE– Feb 13, 2022 – In line with the strategic aspirations of Saudi Vision 2030 to boost the experience economy, Zain Saudi Arabia, one of the country’s leading telecommunications service provider has recently advanced its customer journey with Liferay’s Digital Experience Platform (DXP) and DXP Cloud. An innovation based digital experience platform, the implementation will enable Zain to transform its customer journey and meet diverse customer needs, optimize digitalization for business efficiency and become the Kingdom’s digital service provider of choice.
As a ‘digital first’ entity and one that has customer centricity at the core of its business strategy, the redesign empowers Zain with an end-to-end customer lifecycle experiences and data-driven personalization within a suite of connected applications built with full security on a single platform and comprehensive view of the customer and their interactions. Fully integrated on the cloud, the deployment will result in cost efficiencies, increased agility, and scalability for future evolution.
Mr. Rayan Alturki, Chief Communications Officer, Zain KSA, said: “With our vision to drive the digital frontier and innovation agenda and as one of the salient contributors to the Kingdom’s digitization plans, our aim is to deliver optimum services to our customers. We are firm on our core principles of customer centricity and digital first. Our collaboration with Liferay is in sync with our strategy to transform and modernize customer end-to-end experiences across all touchpoints resulting in personalized services and scaling overall digital journeys.”
Moussalam Dalati, General Manager, Liferay Middle East said, “Since the inception of our operations in the kingdom, Liferay is committed to deliver its promise of best-in-class innovation led digital experience platforms that help organizations with a holistic view and upsell. We are pleased to announce another collaboration that will lead the way for accelerated transformation and agile service delivery, to be ready for the future. Industries across are going through unprecedented change due to increased customer expectations that demand agility and capabilities and are hence compelled to adopt modern technologies to keep pace with the dynamic landscape. A customer-driven sustainable model was and is key to Zain. By deploying Liferay’s open-source, flexible and scalable solution, customers of Zain will be able enjoy unified, seamless and delightful experiences.”