Among the new features in Liferay DXP 7.2, one of the most exciting is the headless functionality. Headless was born out of the demands of the digital era and a business’s need to focus on engaging customers with personalized content through multiple channels at all stages of the customer journey.
Headless refers to a front-end agnostic architecture, meaning that it has no presentation layer. Specifically, a headless CMS has no front-end components, or head, to determine how the content is presented to end users. To gain a deeper understanding of the difference between a traditional and headless CMS, refer to this blog post.
Benefits of Leveraging Headless Capabilities on Liferay DXP
Understanding these needs, we’ve implemented headless technology into the latest version of Liferay DXP. These features can provide great benefits to your business in these ways:
1. Excellent Omnichannel Experiences
A CMS was originally built for websites in mind and at the time, that was sufficient. However, as technology began to shift from desktop and mobile to different devices, like smartwatches, voice-activated devices and other forms of IoT, new delivery layers needed to be created, which made content uploading more burdensome for both developers and marketers. Additionally, since a traditional CMS’s purpose was to manage content for websites, and modern customers interact and access information on so many other channels, this traditional system is no longer enough for the modern customer experience anymore. But headless helps circumvent these problems.
Since the content management in Liferay DXP is decoupled, meaning that presentation and content layers are separated, business users are able to manage, upload and edit content and content pages conveniently with no involvement from developers. This not only gives non-technical users more control over their content but also accelerates the process for delivery. This division also makes it easier to achieve brand consistency throughout especially since businesses need to have the ability to be able to push content into many different channels such as mobile apps, digital signage, kiosks, smartwatches, etc. Because of the decoupling of content authoring and management from content delivery, enterprises have the flexibility to build engaging experiences regardless of presentation layer, which is extremely critical in order to deliver seamless and consistent customer experiences throughout all channels, even future ones.
This is extremely beneficial in building omnichannel experiences for your customers. Successful omnichannel marketing can help retain a greater percentage of customers, achieve higher customer satisfaction rates and generate an increase in annual income. Use Liferay DXP to empower your users to not only create these different experiences easily but also connect them together on one platform.
2. Flexibility in the Type of CMS Solution
Liferay decouples presentation and content, giving you the best of both a traditional CMS and headless architecture in one platform. Enterprises have the freedom to choose which type of CMS solution best fits their needs: traditional, headless or hybrid. While a fully headless CMS allows content to be pushed to any presentation layer, it has its own downfalls: marketers may struggle due to the lack of traditional content editing features, such as site building and page layout. Combat these problems by using the hybrid CMS on Liferay DXP that has pre-built front-end delivery tools but are connected to the back-end through APIs. It has all the benefits of a headless CMS but still retains its head or delivery layer, just detached. Marketers can still access templates, publishing tools and content previews before an API pushes out the content to the different front-ends.
3. Developer Support
Liferay’s foundation as a developer platform continues to evolve with the addition of headless APIs for out-of-the-box services. Liferay’s API layer supports the OpenAPI specification, the most popular open source framework for RESTful APIs. Front-end developers can leverage their native tools and frameworks they’re already familiar with to build sites. They also now have unmatched flexibility to integrate Liferay across all systems, which includes pulling data into Liferay or bringing Liferay into an existing ecosystem. Empower your developers to create differentiated customer experiences for every channel with content management APIs, content delivery APIs, content participation APIs and other REST APIs.
The future of content management is headless and it’s time to embrace these benefits for your own business with Liferay DXP.