In a survey conducted of over 1,500 B2B companies, the median spent on customer support was 11% of total revenue, growing year over year and now even surpassing the amount spent on marketing. This figure will only continue to grow as customer expectations grow.
So how can businesses ensure they serve customers well while also keeping their costs down?
The first step is to improve the onboarding process.
In this guide, we’ll walk through the following tactics to implement in order to make the onboarding process smoother for customers and more efficient internally:
So how can businesses ensure they serve customers well while also keeping their costs down?
The first step is to improve the onboarding process.
In this guide, we’ll walk through the following tactics to implement in order to make the onboarding process smoother for customers and more efficient internally:
- Self-Service Account Management
- Knowledge Sharing
- Automation and Workflows
- Personalization
- Upselling and Cross-Selling
