Customer experience has become increasingly critical to business success given the proliferation of new technologies, COVID-19, and shifting customer demands.

This whitepaper dives into market trends affecting customer experience, changes to the B2B customer journey, and these 4 strategies to improve B2B customer experience:

1. Realigning B2B strategies for non-linear customer journeys
2. Leveraging data to deliver better customer experiences
3. Optimise sales process and deliver after-sale satisfaction
4. Use a modern B2B commerce solution