AI is one of the most popular buzzwords in B2B marketing, but not all marketers are bridging the gap between its potential and its best practices. Successful companies are laying a foundation with internal education, embedding knowledge about AI use cases within their teams, and using AI to improve operations. But how are they leveraging customer data, and do they understand how AI contributes to the customer experience (CX)? Download this report to learn how enterprise B2B companies are transforming their market strategies to strengthen customer relationships and how to identify the practical ways in which AI will help.