Established in 1820 as a financial printing business, Williams Lea Tag has expanded to become a global leader in integrated marketing and communication solutions. Headquartered in London, the company has a presence in 195 cities across 40 countries.
The complex B2B requirements and global reach of Tag needed a strong foundation for their commerce system. Tag's legacy systems prevented self-service ordering of printed collateral and merchandising, hindered their ability to aggregate data and connect workflows, and they were unable to connect to third-party applications and systems.
Under the guidance of their equity investor Advent, Tag looked to a new platform that could help address these challenges. Advent suggested looking into Liferay as they had been successful for other companies in the Private Equity portfolio.
Tag ultimately chose Liferay for its horizontal portal origins, modular infrastructure, and commerce tools designed for B2B. Partnering with Liferay’s Global Services and consulting teams, Tag was able to quickly implement a solution to tackle their challenges.
The complex B2B requirements and global reach of Tag needed a strong foundation for their commerce system. Tag's legacy systems prevented self-service ordering of printed collateral and merchandising, hindered their ability to aggregate data and connect workflows, and they were unable to connect to third-party applications and systems.
Under the guidance of their equity investor Advent, Tag looked to a new platform that could help address these challenges. Advent suggested looking into Liferay as they had been successful for other companies in the Private Equity portfolio.
Tag ultimately chose Liferay for its horizontal portal origins, modular infrastructure, and commerce tools designed for B2B. Partnering with Liferay’s Global Services and consulting teams, Tag was able to quickly implement a solution to tackle their challenges.
