As modern customers gain greater control over their own experiences and become less likely to be influenced by online vendors, companies must change their approach to digital commerce. Much like modern in-store experiences, such as those created by Apple, today’s customers often want access to products and services with less interference from business representatives. Consumers often want to be in charge of testing products and becoming educated on what they are interested in purchasing before getting involved in the sales process.
This desire by consumers to self-educate on products prior to interacting with representatives and making a purchase means that the connection between commerce and online content is more important than ever in the customer journey. By better understanding how strong online content and a well-planned commerce experience work together, businesses across industries can reshape their digital presence to the expectations of today’s customers.
Read the full article to learn more about supporting the commerce journey with content
This desire by consumers to self-educate on products prior to interacting with representatives and making a purchase means that the connection between commerce and online content is more important than ever in the customer journey. By better understanding how strong online content and a well-planned commerce experience work together, businesses across industries can reshape their digital presence to the expectations of today’s customers.
Read the full article to learn more about supporting the commerce journey with content
