Digital isn’t the future. It’s the present. And those who aren’t joining the movement are getting left behind. B2B organizations will have to not only embrace digital experiences as a necessity for their operational survival, they will also need to continuously measure how these changes are impacting their long and short-term growth. For scalable growth, B2B organizations should be monitoring Net Promoter Score (NPS), Customer Lifetime Value (CLV), and Sales Efficiency. While you might be familiar with these metrics, finding simple, effective ways to improve them isn’t always so straight forward. This whitepaper will walk you through:

1. How to define and calculate each KPI
2. Why B2B decision makers need to pay attention to these specific metrics
3. How modern e-commerce can make a measurable impact on each