Vodafone Business: Customer-centric digital transformation with Liferay

We always choose the best technology that helps us be ahead of the curve and at the same time provides the best experience back to our customers. The key differentiator within customer experience is to provide something that is instantaneous and personal to the customer. Each customer now has very high expectations - that's why you build features today that can evolve; technology is an enabler, but digital transformation is more of a cultural change - in the way you think, build and operate services to customers.

Innocenzo Procopio

Head of Digital Channels, Vodafone Business

Vodafone Group Plc is a multinational telecommunications company headquartered in London, UK with revenues of over €43 billion (2019). Its Vodafone Business division provides telecommunications and IT services to corporate clients in 150 countries and accounts for 30% of Vodafone group revenues.

We spoke to Innocenzo Proccopio, Head of Digital Channels at Vodafone Business to find out more about Vodafone's digital transformation goals and how they're using Liferay to go to market quicker, remove complexity, reduce time to develop and scale faster.

With their focus on customer experience and performance, Vodafone created a simple solution where personalisation is key, delivering true digital transformation.

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