Why B2B Customer Experience is more important than ever

In partnership with
Great customer experiences that rely on cutting-edge technology have played a major role in the business to consumer (B2C) market for many years. However, the business to business (B2B) market is lagging behind. 

With rising expectations of B2B buyers for digital experiences that match the B2C world and complex buying processes, it is critical to the long-term success of B2B organisations to invest in improving and refining their online presence. But the question remains, what makes a great B2B customer experience?

Join us for this online event, hosted by Liferay and Reload Media, for an informative session where we will discuss:
  • The changing B2B Commerce landscape
  • Benefits of improving B2B digital customer experience 
  • Tips for aligning your B2B strategy to the non-linear customer journey
  • How to use data to set yourself up for success
  • Stories from the frontline - William Chondrodiharjo on Sapphire Group’s B2B Commerce journey
Watch OnDemand



Jeff Handa - Liferay

Jeff Handa is a Solution Architect with the Liferay Commerce team. Jeff is responsible for supporting Liferay and Partner sales teams during the pre-sales phase of Liferay Commerce deals. Jeff also continues to work with the implementation team post-sale to ensure that best practices are being followed. Jeff brings over 20 years of experience in developing and delivering enterprise grade solutions and has been working with the Liferay Platform for over 11 years.  

Amy Scott - Reload Media

Amy is Reload's Digital Strategy Director. With 10+ years of industry experience, Amy works with teams on their digital strategies to ensure they align with business outcomes; continually innovating and pushing the boundaries of what we do in digital for our clients. Amy has a passion for all industries including lead gen, B2B and ecommerce, working with clients such as ST. ALi Coffee, Prowler Proof and a number of ASX listed brands.

William Chondrodiharjo - Sapphire Group

William is the Head of IT and Analytics for Sapphire Group, a manufacturer of high quality fragrant products for home & personal use and a proud owner of Glasshouse Fragrances and Circa Home brand. William is responsible for overseeing the technology within the organisation, leading a team of internal & external IT team members, and managing the deployment of strategic business projects from the technology aspect.