Great customer experiences that rely on cutting-edge technology have played a major role in the business to consumer (B2C) market for many years. However, the business to business (B2B) market is lagging behind.
With rising expectations of B2B buyers for digital experiences that match the B2C world and complex buying processes, it is critical to the long-term success of B2B organisations to invest in improving and refining their online presence. But the question remains, what makes a great B2B customer experience?
Join us for this online event, hosted by Liferay and Reload Media, for an informative session where we will discuss:
- The changing B2B Commerce landscape
- Benefits of improving B2B digital customer experience
- Tips for aligning your B2B strategy to the non-linear customer journey
- How to use data to set yourself up for success
- Stories from the frontline - William Chondrodiharjo on Sapphire Group’s B2B Commerce journey