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Blogs Entry · By Sylvina Luu On May 13, 2021 11:30 AM

In 2021, the writing is on the wall for B2B enterprises – survival during a global pandemic requires a digital presence. Business as usual, involving sales reps and face-to-face consultations, will...

Blogs Entry · By Sylvina Luu On Apr 28, 2021 2:42 PM

The insurance industry is in the midst of digital transformation, with insurance providers attempting to apply new technology and modern ways of doing business to an industry that is both tightly...

Blogs Entry · By Sylvina Luu On Apr 25, 2021 9:03 PM

E-commerce in manufacturing reflects a paradigm shift from pure transactions to experience-driven commerce. Purchasing parts or products online is nothing new but many of the legacy systems used to...

Blogs Entry · By Sylvina Luu On Apr 15, 2021 1:59 AM

Imagine being a mom-and-pop store somewhere in a mid-sized town in America in the early eighties. Now suddenly a huge mall opens up at the other end of town. Kind of stress-inducing, isn’t it? We...

Blogs Entry · By Emily Liu On Mar 31, 2021 9:09 AM

Manufacturers are all too accustomed to change. Over the past decade, the industry has been faced with disruption from big data, Industry 4.0, and now, COVID-19. And while it seems like...

Blogs Entry · By Sylvina Luu On Mar 25, 2021 10:18 AM

The B2B commerce landscape has shifted dramatically over the recent years and there has been a significant increase in the adoption of digital platforms. With the growing need to tailor the user...

Blogs Entry · By Sylvina Luu On Mar 10, 2021 3:59 PM

User experience (UX) incorporates every aspect of the interactions that end users have with a business. With the increasing prevalence of digital devices in the modern world, the ever evolving...

Blogs Entry · By Sylvina Luu On Mar 3, 2021 9:56 PM

Many companies find it difficult to achieve a strong, data-driven culture and aren’t using data as the basis for their decision making. While there are many challenges involved in making this shift...

Blogs Entry · By Sylvina Luu On Mar 3, 2021 9:46 PM

The digital economy has been on the rise for a number of years now, but the COVID-19 pandemic in 2020 saw the adoption of digital solutions accelerate at an exponential rate, with many businesses...

Blogs Entry · By Sylvina Luu On Feb 24, 2021 10:35 AM

While government agencies have not historically been early adopters of technology, many of the recent events have proven that traditional systems of governance may no longer be enough to cope with...

Blogs Entry · By Sylvina Luu On Jan 27, 2021 8:25 AM

If you’re in the digital space, personalising campaigns is an effective way to get good results. While personalisation can be done in a range of ways, are the results generated worth the amount of...

Blogs Entry · By Sylvina Luu On Jan 26, 2021 12:59 PM

The way we conduct business has changed in a drastic way this year as a direct result of the COVID-19 pandemic. While the consumer side of this fundamental shift in behaviour tends to receive the...

Blogs Entry · By Sylvina Luu On Jan 20, 2021 7:53 AM

As an established digital experience leader, Liferay’s DXP is designed to encourage positive customer experiences. Driving growth, companies across the globe have achieved alignment with Liferay,...

Blogs Entry · By Casey Robilliard On Jan 12, 2021 8:43 AM

If you want to improve customer satisfaction, engagement and retention, it’s crucial that you understand what your product or service can offer and how you're maximising its potential for the...

Blogs Entry · By Sylvina Luu On Jan 14, 2021 11:12 AM

Many companies prioritise the happiness of their customers and use it as an indication of their success, but often neglect the impact employee experience can have on overall customer satisfaction....

Blogs Entry · By Emily Liu On Dec 15, 2020 7:41 AM

When we were looking ahead to the future of B2B customer experience last year, we could have never foreseen the massive changes ahead. Many businesses had to quickly change their entire business...

Blogs Entry · By Emily Liu On Dec 14, 2020 8:58 AM

Personalization is not a new concept; however, it’s one that businesses are expected to deliver and compete on. But now businesses are expected to take personalization to the next level, with...

Blogs Entry · By Emily Liu On Nov 23, 2020 7:46 AM

Across industries 81% of customers attempt to solve their own questions first before reaching out to a live representative, according to Harvard Business Review. What these customers are met with...

Blogs Entry · By Emily Liu On Nov 17, 2020 2:03 AM

What is Digital Self-Service? Digital self-service or self-service is the overarching term for customer service tactics that empower users to independently resolve issues or answer questions...

Blogs Entry · By Emily Liu On Oct 4, 2019 4:46 AM

According to Forrester Research, 57% of B2B executives said that their top planned technology investment was for an e-commerce platform; however, deciding which solution to invest in can be...