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Blogs Entry · By Christine Reyes On Jun 27, 2017 4:46 AM

Web Portal Design Is Evolving Web portal design has come a long way since the days of static gateways (think AOL or Yahoo). The front-end experience of portals can be beautifully customized and...

Blogs Entry · By Christine Reyes On Jun 23, 2017 9:11 AM

With all the focus today on mobile-first and digital transformation, portals can seem blasé. But many types of portals play an incredibly important role in managing the culture shifts that come...

Blogs Entry · By William Jameson On Jun 26, 2017 10:22 AM

For websites to rank well in today’s search engines, they must be relevant to the topics they cover and popular with visitors. But how does a website, especially in the enterprise, become relevant...

Blogs Entry · By Brett Kobold On Apr 3, 2017 11:35 AM

With web analytics, it is always important to understand how your audience interacts with your content. To get the best results, it is important to ask the right questions. Otherwise, how can you...

Blogs Entry · By Sylvia Assumpção On Jun 26, 2017 4:09 AM

“There’s no such thing as digital strategy anymore. It’s all just strategy.” That’s how Michael MacAuley, our General Manager for UK and Ireland, began his recent address at Share Digital 2017....

Blogs Entry · By Matthew Draper On Jun 23, 2017 4:37 AM

This is part two of a two-part blog series. For information on how to discover your company’s unique pain points, including how to create an effective and honest customer journey map, read Finding...

Blogs Entry · By Matthew Draper On Jun 20, 2017 5:20 AM

Customer loyalty to brands is at an all-time low, with people more willing than ever to leave behind companies in favor of more effective customer service or due to dissatisfaction with their...

Blogs Entry · By Matthew Draper On Jun 8, 2017 4:00 AM

Like the services and products they provide, a customer’s interactions with a business should be a pleasant and helpful experience. However, there are many complications and shortcomings within...

Blogs Entry · By Matthew Draper On Jun 7, 2017 10:01 AM

Creating and scaling great customer experiences are more crucial than ever to the success of businesses, but what does it mean to scale customer experience (CX)? And how can your company scale...

Blogs Entry · By William Jameson On Jun 1, 2017 6:29 AM

Liferay Symposium North America is more than just a chance to study Liferay features and support, it’s also a space to explore the current challenges facing digital businesses. But what does...

Blogs Entry · By William Jameson On May 24, 2017 6:22 AM

The sudden popularity of chatbots is understandable considering that we’ve been talking to machines regularly since Siri’s debut in 2011. But while nearly every smartphone user has tried a voice...

Blogs Entry · By Matthew Draper On May 23, 2017 11:58 AM

As technological innovation and the continued shift toward smartphones worldwide changes the ways in which both companies and customers perform business, the process of digital transformation has...

Blogs Entry · By Matthew Draper On May 22, 2017 6:42 AM

Mobile banking apps have become a crucial aspect of how financial institutions connect with and empower all aspects of their customer base. According to a recent study by Market Force, 77% of...

Blogs Entry · By Sylvia Assumpção On Jul 11, 2017 3:03 AM

It’s no secret that the UK public sector is undergoing a journey of digital transformation. In the process, citizens are experiencing faster and more meaningful interactions with their local...

Blogs Entry · By William Jameson On May 4, 2017 10:46 AM

Digital transformation is often referred to as a sort of road. The beginning is uphill and it’s hard to get started. Later, you see obstacles ahead blocking the way. When a finish line appears in...

Blogs Entry · By Matthew Draper On May 4, 2017 4:00 AM

Customer surveys are a tried and true method of peeking inside the minds of both existing and potential clients so that companies in turn can better serve customers. While these question and answer...

Blogs Entry · By Matthew Draper On Apr 25, 2017 5:02 AM

The age of digital transformation has helped companies better understand and connect with their target audiences, with everything from dynamic content to page behavior insights helping to create a...

Blogs Entry · By Christine Reyes On Apr 3, 2017 11:21 AM

Delighting Customers Starts With Knowing Them The advice for creating better customer experience seems endless these days, but there’s one thing everyone agrees on: If you really want to please...

Blogs Entry · By Christine Reyes On Apr 3, 2017 10:52 AM

In the first part of this series, we discussed the importance of uniting the customer experience across touchpoints and building a cross-functional team to manage it. In part two of the series, we...

Blogs Entry · By Christine Reyes On Apr 4, 2017 4:24 AM

This is part two of a three-part series, based on insights found in the benchmark report Assessing the Digital Landscape for Financial Institutions: How to Lead the Charge With People and...

Blogs Entry · By Christine Reyes On Apr 4, 2017 5:31 AM

In a recent study, 46% of financial institution executives stated that the number one obstacle to addressing the full customer lifecycle is allowing different business units to own different parts...

Blogs Entry · By Christine Reyes On Apr 5, 2017 9:16 AM

For three days in New Orleans, attendees to the Digital Banking Summit 2016 sat in on sessions and conversations that covered the most important trends and concerns of digital banking today, from...

Blogs Entry · By Ken Dong On Apr 4, 2017 10:55 AM

And Other Benefits of Excellent Customer Experience I must admit, I'm a Starbucks loyalist. The reason is that on top of having flavors that tickle my palette, I know that I’ll be treated with...

Blogs Entry · By Christine Reyes On Apr 3, 2017 8:33 AM

Business processes driven by customer needs are more than a popular trend; they are the driving factor behind successful digital transformation and company culture shifts. Digital experience...

Blogs Entry · By Martin Yan On Apr 5, 2017 9:55 AM

Recently, the University of Maine System went through a digital transformation for their 40,000+ students and faculty. The following post is a composition of thoughts and insights from Daniel...

Blogs Entry · By Corbin Murakami On Apr 3, 2017 8:56 AM

Personalized marketing has become a vital differentiating factor for many businesses. Increasingly, marketers are using their knowledge of the consumer to provide an experience that is unique and...

Blogs Entry · By Christine Reyes On Apr 5, 2017 11:44 AM

Recently, Gartner reported that more than half of all organizations they surveyed owned two or more web content management (WCM) solutions. This is indicative of a major problem in digital business...

Blogs Entry · By Martin Yan On Apr 5, 2017 10:32 AM

Paul Thompson, Executive Director, and Matt Fulford, Chief Technology Officer at PFIKS DIGITAL INNOVATION, presented a webinar on the impact of digital transformation, referencing the work they...

Blogs Entry · By Henry Nakamura On Apr 3, 2017 9:04 AM

A journey map is like a travel guidebook. It helps translate a particular group of foreign behaviors and motivations into a language you and your organization can understand. Arguably the most...

Blogs Entry · By Corbin Murakami On Apr 3, 2017 9:15 AM

With personalized marketing, marketers can deliver unique experiences for visitors that weren't previously possible. Customers who were once blasted with generic, static messaging can now be on the...

Blogs Entry · By Henry Nakamura On Apr 3, 2017 10:32 AM

In my last post, I introduced the idea of customer experience micro-engagements—targeted, highly personalized interactions—and how persona-driven strategies would soon evolve to those that reflect...

Blogs Entry · By Christine Reyes On Apr 4, 2017 7:24 AM

For most of us, everyday banking starts with a mobile app. Who really has time to go to a branch during the week? Apps are the main window through which we see and experience our banks, and what...

Blogs Entry · By Ken Dong On Apr 3, 2017 9:10 AM

Today, providing great customer experience is a necessity. At every touchpoint along the customer journey, there is potential to make it or break it with your company. Positive interactions will go...

Blogs Entry · By Martin Yan On Apr 5, 2017 6:28 AM

Jim Robertson, Director of Digital Communications at NYU, and Andrew Gruhn, Solution Architect at sdg, presented at Liferay Symposium North America 2015. The following post is an edited transcript...

Blogs Entry · By Corbin Murakami On Apr 6, 2017 6:30 AM

Personalization is and has always been effective. Dale Carnegie once said, "a person's name is to that person the sweetest and most important sound in any language." In a sense, he was making a...

Blogs Entry · By Henry Nakamura On Apr 3, 2017 12:02 PM

How Micro-Engagements are About to Change the Loyalty Landscape I'm sitting at airport terminal gate C74 waiting to board my United flight to San Francisco, and I have a weird thought: I might be...

Blogs Entry · By Martin Yan On Apr 6, 2017 5:29 AM

The banking industry is trending up. With greater accountability and transparency in our institutions, customers are finally coming around to their banks. Confidence is being restored and their...

Blogs Entry · By Paul Hanaoka On Apr 3, 2017 9:32 AM

By now, we've heard of the necessity of creating a good experience for our mobile viewers. Yet, we're not always quite sure where to start or what factors should be considered in the process. As a...

Blogs Entry · By Henry Nakamura On Apr 3, 2017 11:48 AM

We have entered a defining moment in customer experience—and most people are barely aware it's happening. The convergence of three very different factors is completely redefining how customers are...

Blogs Entry · By Martin Yan On Apr 4, 2017 7:09 AM

Today I Learned: The homepage of your website does not count as your digital presence. If you think about the way people interact with companies today, it’s not just through one website or one...