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Blogs Entry · By Matthew Draper On Jan 9, 2018 8:49 AM

Businesses are constantly evolving in how they operate, the ways in which they reach target audiences and how they compete in their industries. While this is an ongoing process that is reshaped by...

Blogs Entry · By Matthew Draper On Dec 19, 2017 10:27 AM

The need to scale from an independent company to one that meets the needs of thousands of people causes a question to arise: how can we improve our customer experience? Customers expect a better...

Blogs Entry · By Matthew Draper On Dec 11, 2017 8:18 AM

A company’s online presence plays a major role in building and sustaining the trust of potential and existing customers. While helpful information, strong customer service, and reliable products...

Blogs Entry · By Matthew Draper On Dec 6, 2017 10:28 AM

How can you get more out of your Liferay investment? The key is in understanding common use cases of Liferay and how companies in various industries have applied Liferay DXP to their unique needs...

Blogs Entry · By Ryan Schuhler On Nov 28, 2017 4:55 AM

Content and online experience personalization are at the forefront of website innovations, providing users with customer journeys that react to their specific interests and actions. But the drive...

Blogs Entry · By Matthew Draper On Nov 22, 2017 8:05 AM

Companies across all industries are in the midst of digital transformation, overhauling and improving both back-end operations and customer-facing strategies through the use of modern technologies....

Blogs Entry · By Matthew Draper On Nov 16, 2017 8:49 AM

Beneficial and long-lasting relationships between companies and their customers are built on trust, which begins with the first interactions audiences experience online. Great online experiences...

Blogs Entry · By Matthew Draper On Nov 14, 2017 9:47 AM

Today, audiences are taking in information at all times of the day from a number of Internet-connected devices. In addition, search engines are filled with countless sites competing to be the...

Blogs Entry · By Matthew Draper On Nov 9, 2017 2:47 AM

This is part two of a two-part blog series concerning moments of truth in your customer journeys. Read part one to learn more about the five moment of truth types. Today, customers expect brands to...

Blogs Entry · By Matthew Draper On Nov 8, 2017 9:54 AM

Note: This article was updated Oct 2025. Key Takeaways: The five moments of truth in marketing are critical touchpoints that shape customer experience and influence customer loyalty throughout...

Blogs Entry · By Matthew Draper On Oct 18, 2017 4:58 AM

Modern analytics systems can leverage AI and machine learning to process data faster and with greater insights than what a single person can do. But they still rely on people making decisions. As...

Blogs Entry · By Matthew Draper On Oct 11, 2017 8:54 AM

Great customer experiences are crafted by companies in ways that meet and hopefully exceed expectations by anticipating their target audience’s next actions and interests. However, companies will...

Blogs Entry · By Matthew Draper On Oct 5, 2017 11:35 AM

Successful businesses rely on great customer experiences more than ever. According to a Walker study, customer experience will become the key differentiator between brands by the year 2020, beating...

Blogs Entry · By Matthew Draper On Oct 2, 2017 3:51 AM

The idea of working across organizational boundaries within a company can be traced back to the late ‘80s and the vision of Jack Welch, then-CEO of General Electric. By breaking down what came to...

Blogs Entry · By Christine Reyes On Sep 28, 2017 9:03 AM

The demand for software platforms that streamline the process of creating and managing digital touchpoints continues to grow. One answer to this demand has been digital experience platforms or...

Blogs Entry · By Matthew Draper On Sep 26, 2017 4:12 AM

Studies show that acquiring a new customer costs a business between four and 10 times more than it takes to retain a customer. This is caused by the amount of effort it takes to find, target and...

Blogs Entry · By Matthew Draper On Sep 20, 2017 5:25 AM

The Internet of Things (IoT) is here to stay and will only continue to grow in importance in the coming years. This internet-enabled network of connected devices is being embraced by industries...

Blogs Entry · By Matthew Draper On Sep 11, 2017 5:54 AM

The digital transformation process can be difficult for companies to measure, due to the wide variety of changes that need to be made and the continual process of refining systems in order to...

Blogs Entry · By Matthew Draper On Aug 28, 2017 7:33 AM

Employees across industries are not only using their own mobile devices for work more than ever today, but are looking for their companies to provide useful tools that can better assist them...

Blogs Entry · By Matthew Draper On Aug 28, 2017 7:19 AM

If you are considering building an application for your workforce, target audience or both, hybrid apps can provide the tools and resources that your users desire, such as fast access to human...

Blogs Entry · By Matthew Draper On Aug 28, 2017 7:12 AM

Mobile app development takes more than the initial cost to launch a product. Rather, successful development takes long-term strategies into consideration and plans for how an app will grow and be...

Blogs Entry · By Matthew Draper On Aug 28, 2017 9:59 AM

Successful omnichannel strategies depend on consistent experiences across all interactions. These can provide many benefits to both the internal and external sides of your organization, including...

Blogs Entry · By Matthew Draper On Aug 28, 2017 9:07 AM

You determined that your brand needed a mobile portal in order to boost the performance of employees, assist customers or both. You then created your portal, refined it through testing and launched...

Blogs Entry · By Matthew Draper On Aug 9, 2017 8:41 AM

The concept of "fast fashion" is changing the retail industry. While the idea of releasing new designs that meet changing fashion seasons in as little time as possible has been around for many...

Blogs Entry · By Matthew Draper On Aug 9, 2017 8:40 AM

In the wake of numerous companies declaring bankruptcy and large amounts of stores closing across the United States, both brand executives and news outlets are declaring that the retail bubble has...

Blogs Entry · By Christine Reyes On Aug 11, 2017 6:41 AM

Historically, organizations have implemented web content management (WCM) systems because of the promised intangibles — ease of use, simpler content creation process and happier end users....

Blogs Entry · By William Jameson On Aug 21, 2017 6:37 AM

Audience segments help marketers organize people into groups that share similar, quantifiable attributes. This kind of categorization allows companies to impact these groups with targeted products...

Blogs Entry · By Christine Reyes On Aug 9, 2017 10:15 AM

At the end of 2016 Gartner declared that Enterprise Content Management (ECM) is dead, and has been replaced by the term Content Services. This was met with a surprising amount of controversy and...

Blogs Entry · By Mylena Monte On Jun 25, 2025 10:25 AM

In the past decade, enterprises have increasingly turned to open source software (OSS) to replace proprietary solutions, due to four factors: Open source software are more mature The innovation...

Blogs Entry · By Mylena Monte On Jun 25, 2025 10:25 AM

Often, what we consider the “best” examples of website design focus on stunning visuals or original layouts. For enterprises, however, there are functional elements of web design that are much more...

Blogs Entry · By Mylena Monte On Jun 25, 2025 10:25 AM

The evaluation system for website platforms can be vastly different depending on your organization’s culture and the personalities of your project management team. By laying out a standardized...

Blogs Entry · By Mylena Monte On Jun 25, 2025 10:26 AM

Research shows that, more than ever, shoppers want their favorite brands to immediately fulfill or even predict their needs and desires. Purchasing an item is no longer an isolated event, but part...

Blogs Entry · By Mylena Monte On Jun 25, 2025 10:26 AM

In the last year, retail companies experienced the sudden and widespread effects of what many are calling the bursting of the “retail bubble.” This has led to numerous store closures and, according...

Blogs Entry · By Christine Reyes On Jul 20, 2017 8:14 AM

The fostering of an engaged workplace remains vital in a workforce that has been reshaped by the COVID-19 pandemic, particularly as employees increasingly work remotely and require new...

Blogs Entry · By William Jameson On Jul 28, 2017 5:23 AM

As digital banking transforms, it is unclear what the bank of the future will look like. But one thing that is clear is that physical branches will become less important. Online channels will...

Blogs Entry · By Christine Reyes On Jul 20, 2017 6:59 AM

Though most enterprises use some kind of intranet solution within their organizations, it is often overlooked as a part of the digital innovation that drives business today. As the main...

Blogs Entry · By Christine Reyes On Jul 20, 2017 6:32 AM

Note: This article was last updated August 22, 2025. Key Takeaways: An intranet is an internal site for employees to work more productively together. An extranet is a portal designed to help...

Blogs Entry · By William Jameson On Jul 20, 2017 7:25 AM

As more businesses digitally transform, cybersecurity has become more important than ever. For banks, this threat is particularly imposing, as breached data exposes opportunity for immediate and...

Blogs Entry · By Matthew Draper On Jul 17, 2017 7:32 AM

Enterprise mobile apps are becoming an integral part of businesses across countless industries. Today, more companies than ever are embracing bring your own device (BYOD) culture and having...

Blogs Entry · By Matthew Draper On Jul 12, 2017 5:07 AM

Creating a great mobile experience is vital for the success of any organization today. More people than ever are interacting with companies online and the majority of purchasing experiences see...