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Blogs Entry · By Matthew Draper On Jul 12, 2017 4:25 AM

Are you in the midst of mobile app development or responsive web design but keep running into major roadblocks that stop you from finding success? You are not alone in facing these issues....

Blogs Entry · By Christine Reyes On Jun 28, 2017 3:48 AM

Portal Platforms Are Designed for the Long Game Most companies buy solutions based on what they need to complete their projects today, without considering what their tech stack will look like in a...

Blogs Entry · By Matthew Draper On Jul 7, 2017 9:14 AM

Companies around the world are searching for a way to create omnichannel experiences for their target audiences, which connect all types of devices, online experiences and in-person interactions...

Blogs Entry · By Christine Reyes On Jun 28, 2017 3:09 AM

Creating the Best Employee Portal Starts With Empathy If your company is currently going through digital transformation, having an employee portal to help manage the culture shifts is incredibly...

Blogs Entry · By William Jameson On Jul 10, 2017 4:30 AM

Attendees at this year’s Liferay Symposium North America (LSNA) can expect to learn how digital operations and customer service are part of the same conversation. On one hand, a business might...

Blogs Entry · By Christine Reyes On Jun 28, 2017 2:30 AM

Portal vs. Website: What’s the Difference? Websites are for driving traffic, whereas web portals are for limiting traffic to a specific group of users. Most web portals require a user to log in,...

Blogs Entry · By Christine Reyes On Jun 27, 2017 4:46 AM

Web Portal Design Is Evolving Web portal design has come a long way since the days of static gateways (think AOL or Yahoo). The front-end experience of portals can be beautifully customized and...

Blogs Entry · By Christine Reyes On Jun 23, 2017 9:11 AM

With all the focus today on mobile-first and digital transformation, portals can seem blasé. But many types of portals play an incredibly important role in managing the culture shifts that come...

Blogs Entry · By William Jameson On Jun 26, 2017 10:22 AM

For websites to rank well in today’s search engines, they must be relevant to the topics they cover and popular with visitors. But how does a website, especially in the enterprise, become relevant...

Blogs Entry · By Brett Kobold On Apr 3, 2017 11:35 AM

With web analytics, it is always important to understand how your audience interacts with your content. To get the best results, it is important to ask the right questions. Otherwise, how can you...

Blogs Entry · By Matthew Draper On Jun 23, 2017 4:37 AM

This is part two of a two-part blog series. For information on how to discover your company’s unique pain points, including how to create an effective and honest customer journey map, read Finding...

Blogs Entry · By Matthew Draper On Jun 20, 2017 5:20 AM

Customer loyalty to brands is at an all-time low, with people more willing than ever to leave behind companies in favor of more effective customer service or due to dissatisfaction with their...

Blogs Entry · By Matthew Draper On Jun 8, 2017 4:00 AM

Like the services and products they provide, a customer’s interactions with a business should be a pleasant and helpful experience. However, there are many complications and shortcomings within...

Blogs Entry · By Matthew Draper On Jun 7, 2017 10:01 AM

Creating and scaling great customer experiences are more crucial than ever to the success of businesses, but what does it mean to scale customer experience (CX)? And how can your company scale...

Blogs Entry · By William Jameson On Jun 1, 2017 6:29 AM

Liferay Symposium North America is more than just a chance to study Liferay features and support, it’s also a space to explore the current challenges facing digital businesses. But what does...

Blogs Entry · By Matthew Draper On May 30, 2017 6:03 AM

Forrester recently held their 2017 Digital Transformation conference in Chicago and Liferay was there to hear from companies around the world who are embracing digital transformation, as well as to...

Blogs Entry · By William Jameson On May 24, 2017 6:22 AM

The sudden popularity of chatbots is understandable considering that we’ve been talking to machines regularly since Siri’s debut in 2011. But while nearly every smartphone user has tried a voice...

Blogs Entry · By Matthew Draper On May 23, 2017 11:58 AM

As technological innovation and the continued shift toward smartphones worldwide changes the ways in which both companies and customers perform business, the process of digital transformation has...

Blogs Entry · By Matthew Draper On May 22, 2017 6:42 AM

Mobile banking apps have become a crucial aspect of how financial institutions connect with and empower all aspects of their customer base. According to a recent study by Market Force, 77% of...

Blogs Entry · By William Jameson On May 4, 2017 10:46 AM

Digital transformation is often referred to as a sort of road. The beginning is uphill and it’s hard to get started. Later, you see obstacles ahead blocking the way. When a finish line appears in...

Blogs Entry · By Matthew Draper On May 4, 2017 4:00 AM

Customer surveys are a tried and true method of peeking inside the minds of both existing and potential clients so that companies in turn can better serve customers. While these question and answer...

Blogs Entry · By Matthew Draper On Apr 19, 2017 5:25 AM

Microservices. You might have frequently heard this word concerning your company’s agile development, but how does it impact you as a marketer? Microservices are a form of software design focused...

Blogs Entry · By Matthew Draper On Apr 25, 2017 5:02 AM

The age of digital transformation has helped companies better understand and connect with their target audiences, with everything from dynamic content to page behavior insights helping to create a...

Blogs Entry · By Rebecca Shin On Apr 24, 2017 11:36 AM

In a digital era in which the ability to provide superior customer experiences has become a competitive differentiator, portals and the things they’re really good at--personalizing experiences,...

Blogs Entry · By Matthew Draper On Apr 20, 2017 6:46 AM

The marketing strategies of companies across all types of industries are often focused on front-end priorities, such as implementing campaigns, shaping brand awareness through public relations,...

Blogs Entry · By Christine Reyes On Apr 6, 2017 10:32 AM

A few months ago, the Liferay team held a Hackday, where we gave a bunch of programmers access to voice technology (like the Amazon Echo Dot) and a license for Liferay Digital Experience Platform...

Blogs Entry · By Christine Reyes On Apr 6, 2017 9:52 AM

Big Data and the Internet of Things Go Hand in Hand The Internet of Things (IoT) is often discussed in terms of the services that connected devices enable, but its true impact comes from the...

Blogs Entry · By Christine Reyes On Apr 6, 2017 9:39 AM

What’s Your Data Analytics Strategy? It’s a question we hear often these days. Companies are leaning on technology’s ability to pull in customer data at every point, and that massive amount of data...

Blogs Entry · By Christine Reyes On Apr 3, 2017 11:21 AM

Delighting Customers Starts With Knowing Them The advice for creating better customer experience seems endless these days, but there’s one thing everyone agrees on: If you really want to please...

Blogs Entry · By Christine Reyes On Apr 6, 2017 9:01 AM

What’s the Number One Priority for Marketers Today? Do you agree or disagree with the following statement? The number one priority for marketers today is to lead the company in finding new revenue...

Blogs Entry · By Christine Reyes On Apr 3, 2017 10:52 AM

In the first part of this series, we discussed the importance of uniting the customer experience across touchpoints and building a cross-functional team to manage it. In part two of the series, we...

Blogs Entry · By Christine Reyes On Apr 4, 2017 4:24 AM

This is part two of a three-part series, based on insights found in the benchmark report Assessing the Digital Landscape for Financial Institutions: How to Lead the Charge With People and...

Blogs Entry · By Christine Reyes On Apr 4, 2017 5:31 AM

In a recent study, 46% of financial institution executives stated that the number one obstacle to addressing the full customer lifecycle is allowing different business units to own different parts...

Blogs Entry · By Christine Reyes On Apr 5, 2017 9:16 AM

For three days in New Orleans, attendees to the Digital Banking Summit 2016 sat in on sessions and conversations that covered the most important trends and concerns of digital banking today, from...

Blogs Entry · By Ken Dong On Apr 4, 2017 10:55 AM

And Other Benefits of Excellent Customer Experience I must admit, I'm a Starbucks loyalist. The reason is that on top of having flavors that tickle my palette, I know that I’ll be treated with...

Blogs Entry · By Christine Reyes On Apr 3, 2017 8:33 AM

Business processes driven by customer needs are more than a popular trend; they are the driving factor behind successful digital transformation and company culture shifts. Digital experience...

Blogs Entry · By Martin Yan On Apr 5, 2017 9:55 AM

Recently, the University of Maine System went through a digital transformation for their 40,000+ students and faculty. The following post is a composition of thoughts and insights from Daniel...

Blogs Entry · By Corbin Murakami On Apr 3, 2017 8:56 AM

Personalized marketing has become a vital differentiating factor for many businesses. Increasingly, marketers are using their knowledge of the consumer to provide an experience that is unique and...

Blogs Entry · By Christine Reyes On Apr 5, 2017 11:44 AM

Recently, Gartner reported that more than half of all organizations they surveyed owned two or more web content management (WCM) solutions. This is indicative of a major problem in digital business...

Blogs Entry · By Martin Yan On Apr 5, 2017 9:00 AM

Digital technology has made life much easier for many individuals. From reacquainting with old friends to completing basic financial transactions, our devices and networks have allowed us to...