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Blogs Entry · By Matthew Draper On Jan 9, 2018 8:49 AM

Businesses are constantly evolving in how they operate, the ways in which they reach target audiences and how they compete in their industries. While this is an ongoing process that is reshaped by...

Blogs Entry · By Matthew Draper On Dec 19, 2017 10:27 AM

The need to scale from an independent company to one that meets the needs of thousands of people causes a question to arise: how can we improve our customer experience? Customers expect a better...

Blogs Entry · By Matthew Draper On Dec 11, 2017 8:18 AM

A company’s online presence plays a major role in building and sustaining the trust of potential and existing customers. While helpful information, strong customer service, and reliable products...

Blogs Entry · By Matthew Draper On Dec 6, 2017 10:28 AM

How can you get more out of your Liferay investment? The key is in understanding common use cases of Liferay and how companies in various industries have applied Liferay DXP to their unique needs...

Blogs Entry · By Ryan Schuhler On Nov 28, 2017 4:55 AM

Content and online experience personalization are at the forefront of website innovations, providing users with customer journeys that react to their specific interests and actions. But the drive...

Blogs Entry · By Matthew Draper On Nov 22, 2017 8:05 AM

Companies across all industries are in the midst of digital transformation, overhauling and improving both back-end operations and customer-facing strategies through the use of modern technologies....

Blogs Entry · By Matthew Draper On Nov 16, 2017 8:49 AM

Beneficial and long-lasting relationships between companies and their customers are built on trust, which begins with the first interactions audiences experience online. Great online experiences...

Blogs Entry · By Matthew Draper On Nov 14, 2017 9:47 AM

Today, audiences are taking in information at all times of the day from a number of Internet-connected devices. In addition, search engines are filled with countless sites competing to be the...

Blogs Entry · By Matthew Draper On Nov 9, 2017 2:47 AM

This is part two of a two-part blog series concerning moments of truth in your customer journeys. Read part one to learn more about the five moment of truth types. Today, customers expect brands to...

Blogs Entry · By Matthew Draper On Nov 8, 2017 9:54 AM

Note: This article was updated Oct 2025. Key Takeaways: The five moments of truth in marketing are critical touchpoints that shape customer experience and influence customer loyalty throughout...

Blogs Entry · By Matthew Draper On Oct 18, 2017 4:58 AM

Modern analytics systems can leverage AI and machine learning to process data faster and with greater insights than what a single person can do. But they still rely on people making decisions. As...

Blogs Entry · By Matthew Draper On Oct 11, 2017 8:54 AM

Great customer experiences are crafted by companies in ways that meet and hopefully exceed expectations by anticipating their target audience’s next actions and interests. However, companies will...

Blogs Entry · By Matthew Draper On Oct 5, 2017 11:35 AM

Successful businesses rely on great customer experiences more than ever. According to a Walker study, customer experience will become the key differentiator between brands by the year 2020, beating...

Blogs Entry · By Matthew Draper On Oct 2, 2017 3:51 AM

The idea of working across organizational boundaries within a company can be traced back to the late ‘80s and the vision of Jack Welch, then-CEO of General Electric. By breaking down what came to...

Blogs Entry · By Christine Reyes On Sep 28, 2017 9:03 AM

The demand for software platforms that streamline the process of creating and managing digital touchpoints continues to grow. One answer to this demand has been digital experience platforms or...

Blogs Entry · By Matthew Draper On Sep 26, 2017 4:12 AM

Studies show that acquiring a new customer costs a business between four and 10 times more than it takes to retain a customer. This is caused by the amount of effort it takes to find, target and...

Blogs Entry · By Matthew Draper On Sep 20, 2017 5:25 AM

The Internet of Things (IoT) is here to stay and will only continue to grow in importance in the coming years. This internet-enabled network of connected devices is being embraced by industries...

Blogs Entry · By Matthew Draper On Sep 11, 2017 5:54 AM

The digital transformation process can be difficult for companies to measure, due to the wide variety of changes that need to be made and the continual process of refining systems in order to...

Blogs Entry · By Matthew Draper On Aug 28, 2017 7:33 AM

Employees across industries are not only using their own mobile devices for work more than ever today, but are looking for their companies to provide useful tools that can better assist them...

Blogs Entry · By Matthew Draper On Aug 28, 2017 7:19 AM

If you are considering building an application for your workforce, target audience or both, hybrid apps can provide the tools and resources that your users desire, such as fast access to human...

Blogs Entry · By Matthew Draper On Aug 28, 2017 7:12 AM

Mobile app development takes more than the initial cost to launch a product. Rather, successful development takes long-term strategies into consideration and plans for how an app will grow and be...

Blogs Entry · By Matthew Draper On Aug 28, 2017 9:59 AM

Successful omnichannel strategies depend on consistent experiences across all interactions. These can provide many benefits to both the internal and external sides of your organization, including...

Blogs Entry · By Matthew Draper On Aug 28, 2017 9:07 AM

You determined that your brand needed a mobile portal in order to boost the performance of employees, assist customers or both. You then created your portal, refined it through testing and launched...

Blogs Entry · By Matthew Draper On Aug 9, 2017 8:41 AM

The concept of "fast fashion" is changing the retail industry. While the idea of releasing new designs that meet changing fashion seasons in as little time as possible has been around for many...

Blogs Entry · By Matthew Draper On Aug 9, 2017 8:40 AM

In the wake of numerous companies declaring bankruptcy and large amounts of stores closing across the United States, both brand executives and news outlets are declaring that the retail bubble has...

Blogs Entry · By Christine Reyes On Aug 11, 2017 6:41 AM

Historically, organizations have implemented web content management (WCM) systems because of the promised intangibles — ease of use, simpler content creation process and happier end users....

Blogs Entry · By William Jameson On Aug 21, 2017 6:37 AM

Audience segments help marketers organize people into groups that share similar, quantifiable attributes. This kind of categorization allows companies to impact these groups with targeted products...

Blogs Entry · By Christine Reyes On Aug 9, 2017 10:15 AM

At the end of 2016 Gartner declared that Enterprise Content Management (ECM) is dead, and has been replaced by the term Content Services. This was met with a surprising amount of controversy and...

Blogs Entry · By Mylena Monte On Jun 25, 2025 10:25 AM

In the past decade, enterprises have increasingly turned to open source software (OSS) to replace proprietary solutions, due to four factors: Open source software are more mature The innovation...

Blogs Entry · By Mylena Monte On Jun 25, 2025 10:25 AM

Often, what we consider the “best” examples of website design focus on stunning visuals or original layouts. For enterprises, however, there are functional elements of web design that are much more...

Blogs Entry · By Mylena Monte On Jun 25, 2025 10:25 AM

The evaluation system for website platforms can be vastly different depending on your organization’s culture and the personalities of your project management team. By laying out a standardized...

Blogs Entry · By Mylena Monte On Jun 25, 2025 10:26 AM

Research shows that, more than ever, shoppers want their favorite brands to immediately fulfill or even predict their needs and desires. Purchasing an item is no longer an isolated event, but part...

Blogs Entry · By Mylena Monte On Jun 25, 2025 10:26 AM

In the last year, retail companies experienced the sudden and widespread effects of what many are calling the bursting of the “retail bubble.” This has led to numerous store closures and, according...

Blogs Entry · By Christine Reyes On Jul 20, 2017 8:14 AM

The fostering of an engaged workplace remains vital in a workforce that has been reshaped by the COVID-19 pandemic, particularly as employees increasingly work remotely and require new...

Blogs Entry · By William Jameson On Jul 28, 2017 5:23 AM

As digital banking transforms, it is unclear what the bank of the future will look like. But one thing that is clear is that physical branches will become less important. Online channels will...

Blogs Entry · By Christine Reyes On Jul 20, 2017 6:59 AM

Though most enterprises use some kind of intranet solution within their organizations, it is often overlooked as a part of the digital innovation that drives business today. As the main...

Blogs Entry · By Christine Reyes On Jul 20, 2017 6:32 AM

Note: This article was last updated August 22, 2025. Key Takeaways: An intranet is an internal site for employees to work more productively together. An extranet is a portal designed to help...

Blogs Entry · By William Jameson On Jul 20, 2017 7:25 AM

As more businesses digitally transform, cybersecurity has become more important than ever. For banks, this threat is particularly imposing, as breached data exposes opportunity for immediate and...

Blogs Entry · By Matthew Draper On Jul 17, 2017 7:32 AM

Enterprise mobile apps are becoming an integral part of businesses across countless industries. Today, more companies than ever are embracing bring your own device (BYOD) culture and having...

Blogs Entry · By Matthew Draper On Jul 12, 2017 5:07 AM

Creating a great mobile experience is vital for the success of any organization today. More people than ever are interacting with companies online and the majority of purchasing experiences see...

Blogs Entry · By Matthew Draper On Jul 12, 2017 4:25 AM

Are you in the midst of mobile app development or responsive web design but keep running into major roadblocks that stop you from finding success? You are not alone in facing these issues....

Blogs Entry · By Christine Reyes On Jun 28, 2017 3:48 AM

Portal Platforms Are Designed for the Long Game Most companies buy solutions based on what they need to complete their projects today, without considering what their tech stack will look like in a...

Blogs Entry · By Matthew Draper On Jul 7, 2017 9:14 AM

Companies around the world are searching for a way to create omnichannel experiences for their target audiences, which connect all types of devices, online experiences and in-person interactions...

Blogs Entry · By Christine Reyes On Jun 28, 2017 3:09 AM

Creating the Best Employee Portal Starts With Empathy If your company is currently going through digital transformation, having an employee portal to help manage the culture shifts is incredibly...

Blogs Entry · By William Jameson On Jul 10, 2017 4:30 AM

Attendees at this year’s Liferay Symposium North America (LSNA) can expect to learn how digital operations and customer service are part of the same conversation. On one hand, a business might...

Blogs Entry · By Christine Reyes On Jun 28, 2017 2:30 AM

Portal vs. Website: What’s the Difference? Websites are for driving traffic, whereas web portals are for limiting traffic to a specific group of users. Most web portals require a user to log in,...

Blogs Entry · By Christine Reyes On Jun 27, 2017 4:46 AM

Web Portal Design Is Evolving Web portal design has come a long way since the days of static gateways (think AOL or Yahoo). The front-end experience of portals can be beautifully customized and...

Blogs Entry · By Christine Reyes On Jun 23, 2017 9:11 AM

With all the focus today on mobile-first and digital transformation, portals can seem blasé. But many types of portals play an incredibly important role in managing the culture shifts that come...

Blogs Entry · By William Jameson On Jun 26, 2017 10:22 AM

For websites to rank well in today’s search engines, they must be relevant to the topics they cover and popular with visitors. But how does a website, especially in the enterprise, become relevant...

Blogs Entry · By Brett Kobold On Apr 3, 2017 11:35 AM

With web analytics, it is always important to understand how your audience interacts with your content. To get the best results, it is important to ask the right questions. Otherwise, how can you...

Blogs Entry · By Matthew Draper On Jun 23, 2017 4:37 AM

This is part two of a two-part blog series. For information on how to discover your company’s unique pain points, including how to create an effective and honest customer journey map, read Finding...

Blogs Entry · By Matthew Draper On Jun 20, 2017 5:20 AM

Customer loyalty to brands is at an all-time low, with people more willing than ever to leave behind companies in favor of more effective customer service or due to dissatisfaction with their...

Blogs Entry · By Matthew Draper On Jun 8, 2017 4:00 AM

Like the services and products they provide, a customer’s interactions with a business should be a pleasant and helpful experience. However, there are many complications and shortcomings within...

Blogs Entry · By Matthew Draper On Jun 7, 2017 10:01 AM

Creating and scaling great customer experiences are more crucial than ever to the success of businesses, but what does it mean to scale customer experience (CX)? And how can your company scale...

Blogs Entry · By William Jameson On Jun 1, 2017 6:29 AM

Liferay Symposium North America is more than just a chance to study Liferay features and support, it’s also a space to explore the current challenges facing digital businesses. But what does...

Blogs Entry · By Matthew Draper On May 30, 2017 6:03 AM

Forrester recently held their 2017 Digital Transformation conference in Chicago and Liferay was there to hear from companies around the world who are embracing digital transformation, as well as to...

Blogs Entry · By William Jameson On May 24, 2017 6:22 AM

The sudden popularity of chatbots is understandable considering that we’ve been talking to machines regularly since Siri’s debut in 2011. But while nearly every smartphone user has tried a voice...

Blogs Entry · By Matthew Draper On May 23, 2017 11:58 AM

As technological innovation and the continued shift toward smartphones worldwide changes the ways in which both companies and customers perform business, the process of digital transformation has...

Blogs Entry · By Matthew Draper On May 22, 2017 6:42 AM

Mobile banking apps have become a crucial aspect of how financial institutions connect with and empower all aspects of their customer base. According to a recent study by Market Force, 77% of...

Blogs Entry · By William Jameson On May 4, 2017 10:46 AM

Digital transformation is often referred to as a sort of road. The beginning is uphill and it’s hard to get started. Later, you see obstacles ahead blocking the way. When a finish line appears in...