KIckstarting B2B E-Commerce

Why Using a B2C Platform for Your B2B E-Commerce is a Bad Idea

Running a B2B channel is inherently more complex than traditional B2C e-commerce. It’s therefore necessary to carefully evaluate whether repurposing a B2C platform is a smart move for your B2B business.

In this Whitepaper, learn what distinguishes a B2B and B2C platform and why a B2B-first approach might be the most effective way to meet rising customer expectations.

Get deeper insights into:

  • Why B2B ≠ B2C when it comes to e-commerce
  • The unique capabilities B2B sellers need to improve customer experience and increase online revenue
  • How a B2B-first platform can help you to decrease your time-to-market
Read the Whitepaper