What do companies need in order to compete in B2B commerce today? Leaders in B2B commerce are already establishing new levels of ease and efficiency that will become the norm in B2B digital commerce. In order to catch up, companies must seek out B2B-first commerce technology that allows them to activate these new strategies before their buyers move on to other sellers. In this whitepaper, learn what distinguishes a B2B and B2C platform and why a B2B-first platform is the most effective way to decrease time-to-market.