Case Study | 12 Minute Read

Win, serve, grow your customers

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Key Takeaways
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+1000
Number of Users
150%
Increase in Site Traffic
20%
Increase in Sales
Biotech
Industry

Key Takeaways

  • Customer Experience is a key takeaway
    With weekly support calls between Liferay and Domino’s in-house team, along with previous work with Xtivia, traffic has increased from 8,000 per week with the previous site, to 20,000 per week.
  • Customer Experience is a key takeaway
    With weekly support calls between Liferay and Domino’s in-house team, along with previous work with Xtivia, traffic has increased from 8,000 per week with the previous site, to 20,000 per week.
  • Customer Experience is a key takeaway
    With weekly support calls between Liferay and Domino’s in-house team, along with previous work with Xtivia, traffic has increased from 8,000 per week with the previous site, to 20,000 per week.
  • Customer Experience is a key takeaway
    With weekly support calls between Liferay and Domino’s in-house team, along with previous work with Xtivia, traffic has increased from 8,000 per week with the previous site, to 20,000 per week.
  • Customer Experience is a key takeaway
    With weekly support calls between Liferay and Domino’s in-house team, along with previous work with Xtivia, traffic has increased from 8,000 per week with the previous site, to 20,000 per week.
  • Customer Experience is a key takeaway
    With weekly support calls between Liferay and Domino’s in-house team, along with previous work with Xtivia, traffic has increased from 8,000 per week with the previous site, to 20,000 per week.

Background

With weekly support calls between Liferay and Domino’s in-house team, along with previous work with Xtivia, traffic has increased from 8,000 per week with the previous site, to 20,000 per week.

With weekly support calls between Liferay and Domino’s in-house team, along with previous work with Xtivia, traffic has increased from 8,000 per week with the previous site, to 20,000 per week. With weekly support calls between Liferay and Domino’s in-house team, along with previous work with Xtivia, traffic has increased from 8,000 per week with the previous site, to 20,000 per week.
 
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Challenges

With weekly support calls between Liferay and Domino’s in-house team, along with previous work with Xtivia, traffic has increased from 8,000 per week with the previous site, to 20,000 per week.

Domino's Challenges

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With weekly support calls between Liferay and Domino’s in-house team, along with previous work with Xtivia, traffic has increased from 8,000 per week with the previous site, to 20,000 per week.
The most strategic investments have been made not in publishers but in the technology companies that advance the ecosystem.
Benson Wairegi,
CEO, Brittam 0

Implementation

With weekly support calls between Liferay and Domino’s in-house team, along with previous work with Xtivia, traffic has increased from 8,000 per week with the previous site, to 20,000 per week.

With weekly support calls between Liferay and Domino’s in-house team, along with previous work with Xtivia, traffic has increased from 8,000 per week with the previous site, to 20,000 per week.
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Customer Experience

Each site was designed for the group that it describes, allowing content to be more relevant to each user. Permissions are set to be site specific, allowing Domino’s to share confidential information securely, which is important in the franchise model.

In addition, the team created new and exciting features to the site: a social sharing tool and an option for subscriptions. "DPZ social" came to life, allowing all of Domino’s corporate and franchise team members to share photos and posts making a fun and interactive way for store team members, franchisees and corporate team members to interact with each other.

Operational Processes

Each site was designed for the group that it describes, allowing content to be more relevant to each user. Permissions are set to be site specific, allowing Domino’s to share confidential information securely, which is important in the franchise model.

In addition, the team created new and exciting features to the site: a social sharing tool and an option for subscriptions. "DPZ social" came to life, allowing all of Domino’s corporate and franchise team members to share photos and posts making a fun and interactive way for store team members, franchisees and corporate team members to interact with each other.
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Results

With over 17,000 stores in more than 90 countries around the world Domino's is made up of many different moving parts – from corporate team members and franchisees to their delivery experts collectively driving over 10 million miles a day.

Domino's Results

  1. Customer Experience
  2. Operational Processes
  3. Business Models
Although this model is great for business, it doesn’t prove to be an easy method for communication, with corporate team members often finding gaps in communicating with franchisees and store team members. For example, a coupon update seems simple enough, but relaying that information to franchisees who may or may not be checking their email, or relying on other communication methods, means the message could easily get missed.

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Seven Popular Liferay Use Cases
Take a look at 7 diverse use cases across industries that leveraged Liferay DXP to build custom-tailored digital solutions that meet their unique needs and goals.