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Why Self-Service is Essential in Financial Services

If your financial organization is still depending on a financial advisor to answer all the call-volume you are experiencing, not only can you expect frustrated clients, but overworked and undervalued advisors. 

Implementing a self-service portal addresses the following customers: 

  • Feel enabled to help themselves, reducing the stress on your client-facing teams. 
  • Gives clients access to the resources they need when they need it
  • Transparency into their financial accounts with quick updates and helpful resources
     

But also empowers your advisors by: 

  • Equipping your employees with a centralized knowledge base to best serve your clients
  • Quickly and efficiently identifying and solving customer problems through accurate data reporting
  • Reducing troubleshooting time for your advisors' spend, and allowing them to be proactive with their clients ultimately driving your sales. 
  • Automating your advisor’s mundane and procedural processes allowing them to spend more time selling products that drive revenue. 
     
Your customer demands have evolved so your organization needs to adopt a mature digital strategy to meet those demands. Find out why Liferay customers are experiencing higher client satisfaction and more productive advisors. 
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