eCommerce isn’t just convenient for your customers. The data generated by your website helps you monitor everything from your customers’ purchasing habits to the success of your latest digital marketing campaign.
In fact, there’s no shortage of metrics to follow, and knowing which metrics to track is essential. Choosing the wrong key performance indicators (KPIs) costs you time and money.
These five common KPIs give you the details you need to monitor customer adoption and satisfaction and concentrate your efforts on the interactions that bring the greatest value to the company.
B2B Digital Commerce: 5 Common KPIs to Track
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