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Découvrez ce que les marketeurs peuvent apprendre de la méthodologie agile, pour planifier une communication e-commerce B2B dynamique.
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Plus de contenu sur l'e-commerce B2B
Whitepaper
How to Use Your E-Commerce Site to Empower Your Sales Team
B2B customers are demanding self service e-commerce, but sales teams are wary of the competition introduced by the digital channel. How do you bring each side together to grow your business?
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article
How to Improve the B2B Buying Experience
With the right mix of tools and strategies involving both self-service e-commerce and engaged sales teams, B2B sellers can go a long way toward providing a good customer experience and winning customer loyalty and sales.
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article
Why Invest in Customer Experience?
An effective online presence will never obviate the need for a human sales representative, particularly for large deals. It can, however, equip both customers and the salespeople who serve them with detailed product information, case studies showing how similar organizations have used a product and more.
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