Research Report

Gartner Report -
Delivering Relevant Content and Knowledge to Customers Is Key to Great Customer Service

Great customer service starts with knowing your customer and their needs.  Make sure that you provide your customers with a portal that allows them to easily and quickly find relevant information that helps them solve their challenges.

 “Organizations often design customer portals without considering what information customers require and how they search for that information.” – Gartner

Gain insights to better understand your customers needs and provide them with relevant content.  Gartner explores the best practices that ensure that you are reaching your customers with the information that they truly need to provide them with an outstanding experience with your organization.

A few of the recommendations include:

 1.) Provide relevant content to your customers so they can independently find information and answer their questions

2.) Make the content easy to find with strong search capabilities and intuitive search

3.) Personalize the content so it is relevant to the user based on the information and interactions you have had with your existing customer 

4.) Make sure all of your information is on a system that can be connected so that you don't have disparate silos of information in different departments

Download the report now for the full list of recommendations from Gartner.
 

Download Gartner Report