Liferay Commerce On-Demand Demo

Developing an Agile approach to communication can provide the necessary flexibility that is needed to update critical information at a moment’s notice. Learn what marketers can take from the Agile methodology to plan an effective and dynamic B2B e-commerce communication strategy.

B2B e-commerce continues to grown, today personalized shopping experiences represent a big change for traditional B2B sellers who have relied on a direct sales team to represent their goods and services. Learn more about the unified platform that will be able to serve the entire B2B customer experience.

Running a B2B channel is inherently more complex than traditional B2C e-commerce. It’s therefore necessary to carefully evaluate whether repurposing a B2C platform is a smart move for your B2B business.In this Whitepaper, learn what distinguishes a B2B and B2C platform and why a B2B-first approach might be the most effective way to meet rising customer expectations.