B2B buyers have shown that they are more likely to continue doing business with a vendor that is convenient and efficient to work with. However, maintaining trustworthy and consistent customer communication can be a challenge for B2B marketers as they are operating in an ever changing and increasingly demanding marketplace.

Developing an Agile approach to communication can provide the necessary flexibility that is needed to update critical information at a moment’s notice. In this E-book, learn what marketers can take from the Agile methodology to plan an effective and dynamic B2B e-commerce communication strategy.