One of the biggest challenges for B2B sellers is the need to move away from manual processes to digital, self-service purchasing. However, there are many obstacles that companies face during such a transformation that cause digital commerce initiatives to stall.
In this talk, Christine Reyes, Product Marketing Manager at Liferay, explains how companies can overcome challenges and take the next step in digital transformation. She explores how the right B2B commerce strategy helps sellers increase their online revenue, ensure customer adoption of the new site, and uncover new revenue opportunities with better experiences.
In this talk, Christine Reyes, Product Marketing Manager at Liferay, explains how companies can overcome challenges and take the next step in digital transformation. She explores how the right B2B commerce strategy helps sellers increase their online revenue, ensure customer adoption of the new site, and uncover new revenue opportunities with better experiences.
