vodafone business

Customer- centric Digital Transformation with Liferay

We spoke to Innocenzo Proccopio, Head of Digital Channels at Vodafone Business to find out more about Vodafone's digital transformation goals and how they're using Liferay to go to market quicker, remove complexity, reduce time to develop and scale faster.

With their focus on customer experience and performance, Vodafone created a simple solution where personlaisation is key, delivering true digital transformation.

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We always choose the best technology that helps us be ahead of the curve and at the same time provides the best experience back to our customers. The key differentiator within customer experience is to provide something that is instantaneous and personal to the customer. Each customer now has very high expectations- that's why you build features today that evolve; technology is an enabler, but digital transformation is more of a cultural change- in the way you think, build and operate services to customers.

Innocenzo proccopio-

Head of digital channels, vodafone business

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