Tailored for You:
The Power of Personalization
in Digital Commerce
On-Demand | 60 Minutes | Free
From Hype to ROI: Making Personalization Work for Your Business
In Cooperation with:




The Webinar at a Glance:
Welcome to this enlightening webinar designed for eCommerce professionals who are ready to elevate their business strategies through personalization. In today's competitive market, personalization is not just a trend but a powerful business imperative.
Join us as we transition from high-level strategic insights to practical, actionable steps that can be implemented within your business framework. Our experts will guide you through understanding how adopting a personalization mindset is as crucial as the actionable tasks themselves. We will also explore the varying levels of business maturity in personalization, helping you identify the "next best action" for your organization based on your data capabilities, technological architecture, and operational prowess.
Don’t miss this opportunity to transform your approach to digital commerce through the power of personalization. Discover how to move from hype to tangible ROI and position your business at the forefront of the eCommerce landscape.
AGENDA
Welcome and introductions (Minute 00:00 - 01:30)
How to Capture Consumer Attention and Trust? (Minute 01:30 - 21:58 )
Kari Korkiakoski, CEO, Futurelab Experience
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In the digital landscape, is customer experience still relevant?
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Emotions in digital commerce
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Measuring CX through the journey
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Leading the change to become customer-centric
From strategy to impact – Making personalization a business growth engine (Minute 22:58 - 33:50)
Pia Pekkala, Senior Advisor, Digital Content, Solteq
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Personalization is a business strategy, not just a tech feature
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Move beyond basic segmentation
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Organizational alignment is the key
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Start where you are & scale strategically
Perspective on Personalization in Commerce (Minute 34:16 - 44:36)
Suvi Niemi, Strategic Enablement Specialist, Liferay
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Leveraging AI for enhanced customer engagement
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Strategic data integration for comprehensive customer insights
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Translating strategy into tangible outcomes
Panel Discussion (Minute 45:00 - 1:08:05)
Scaling Personalization: Turning Vision into Reality
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Explore practical frameworks and approaches to transition personalization from a concept to implementation in your daily operations.
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Dive into essential measurements and KPIs that gauge the effectiveness of your personalization efforts.
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Learn how to initiate AI-powered personalization strategies
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Gain insights on concrete actions to take on Monday morning to jumpstart your personalization journey
Moderator


Speakers





