ON-DEMAND-WEBINAR

Tailored for You:

The Power of Personalization

in Digital Commerce

On-Demand | 60 Minutes | Free

From Hype to ROI: Making Personalization Work for Your Business

In Cooperation with:

The Webinar at a Glance:

Welcome to this enlightening webinar designed for eCommerce professionals who are ready to elevate their business strategies through personalization. In today's competitive market, personalization is not just a trend but a powerful business imperative.

Join us as we transition from high-level strategic insights to practical, actionable steps that can be implemented within your business framework. Our experts will guide you through understanding how adopting a personalization mindset is as crucial as the actionable tasks themselves. We will also explore the varying levels of business maturity in personalization, helping you identify the "next best action" for your organization based on your data capabilities, technological architecture, and operational prowess.

​Don’t miss this opportunity to transform your approach to digital commerce through the power of personalization. Discover how to move from hype to tangible ROI and position your business at the forefront of the eCommerce landscape. 

AGENDA

 

Welcome and introductions (Minute 00:00 - 01:30)

 

How to Capture Consumer Attention and Trust? (Minute 01:30 - 21:58 )

Kari Korkiakoski, CEO, Futurelab Experience

  • In the digital landscape, is customer experience still relevant?

  • Emotions in digital commerce

  • Measuring CX through the journey

  • Leading the change to become customer-centric

 

From strategy to impact – Making personalization a business growth engine (Minute 22:58 - 33:50)

Pia Pekkala, Senior Advisor, Digital Content, Solteq

  • Personalization is a business strategy, not just a tech feature

  • Move beyond basic segmentation

  • Organizational alignment is the key

  • Start where you are & scale strategically

 

Perspective on Personalization in Commerce (Minute 34:16 - 44:36)

Suvi Niemi, Strategic Enablement Specialist, Liferay

  • Leveraging AI for enhanced customer engagement

  • Strategic data integration for comprehensive customer insights

  • Translating strategy into tangible outcomes

 

Panel Discussion (Minute 45:00 - 1:08:05)

Scaling Personalization: Turning Vision into Reality

  • Explore practical frameworks and approaches to transition personalization from a concept to implementation in your daily operations.

  • Dive into essential measurements and KPIs that gauge the effectiveness of your personalization efforts.

  • Learn how to initiate AI-powered personalization strategies

  • Gain insights on concrete actions to take on Monday morning to jumpstart your personalization journey

Moderator

Nina Rahkola
Journalist, TV-host
Nina Rahkola is a documentarist and journalist who has been hosting several current affairs shows in Finnish television. She has received awards for her documentary projects where she meets people around the world, including Iraq and The United States. Rahkola is known for intensive yet humane interviews with the politicians and Finnish celebrities from different walks of life.

Speakers

Kari Korkiakoski
CEO, Futurelab Experience
Kari Korkiakoski is a leading customer experience expert, author, and lecturer with over 20 years of leadership experience in marketing, communications, and digitalization. Founder and CEO of Futurelab Experience Oy, he has authored four books on customer experience and blogs since 2009. A co-founder of several companies and board member, including a Finnish-Swedish eCommerce business, Korkiakoski champions customer-centricity and challenges conventional approaches.
Pia Pekkala
Senior Advisor, Digital Content, Solteq
With a mix of business design, digital journeys, and content wizardry, Pia helps companies create customer experiences that feel less like technology and more like magic. As a Senior Advisor in digital content, Pia is all about blending strategy, AI, and personalization to craft future-ready, human-centered solutions.
Suvi Niemi
Strategic Enablement Specialist, Liferay
Suvi is an experienced Sales Enablement professional with a demonstrated history of working in the technology industry. Having worked in various roles, from business development to sales enablement, Suvi leads business sales training and enablement initiatives for Liferay partners and internal employees. Suvi thrives when working alongside equally passionate sales and enablement professionals in an environment where the customer is always put first.