One Account View, One Tailored Website: Personalisation with Liferay Data Platform
See how to unify CRM, ABM, and web intent data to personalise tier-one accounts without custom code or replatforming.
NOVEMBER 18 2026 | 10:00 - 10:30 GMT
B2B buyers research anonymously far before they fill out a form.
A target account reads your integration pages, then leaves. Sales hears nothing, and the visitor saw the same homepage as everyone else.
The data that would have flagged them sits in four places: your CRM, ABM platform, marketing automation and web analytics. Anonymous visits never get matched to an account, so the website has nothing to personalise from. Without a unified view, marketing spend leaks, pipeline stalls, and sales teams miss the small window to strike.
Liferay Data Platform (LDP) bridges the gaps by compiling your data into one 360° account view (with no replatforming), allowing you to personalise to the high-value accounts visiting your website.
In this 25-minute session, Kris Patefield follows one target account live, from its first anonymous visit to a tailored page with no custom code. You’ll leave knowing what personalisation needs and how to start with the systems you already run.
What you'll takeaway
Connect your data without replatforming:
See how CRM, ABM, campaign and website data come together in one account record, and why projects stall when they don’t.
Turning Anonymous Traffic into Actionable Intent:
Read lifecycle stages from Aware to At-Risk, so Marketing, Sales and RevOps work from one list.
Act on a signal without writing code:
Build an real-time account segment, then change content, calls to action and recommendations in on one platform.
Proving the Revenue Impact:
How to track engagement lift, pipeline velocity, A/B testing, and campaign attribution to show clear ABM ROI.
Register for the session below.
Meet our Speaker
Kris Patefield
Principal Sales Engineer
Liferay
Kris Patefield is an accomplished sales professional with a strong technical background in Java, C#, database, and web development.
With extensive experience in pre-sales engineering, Kris excels at bridging the gap between business needs and technical solutions, helping clients scope requirements and deliver innovative IT strategies tailored to their goals. His expertise lies in understanding both the core business objectives and the technical complexities of each project, ensuring clients receive solutions that drive real value.
Have a Question Before the Session?
Tell us which systems you use today. We’ll show you where account data would come together and what the demo should cover for you.