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10 factores que debes considerar antes de elegir un CMS Open Source
Durante la última década, las compañías han incrementado la adopción de software open source (OSS: open source software) reemplazando a los software privativos tradicionales. Y esto ha venido...
https://www.liferay.com/blog/customer-experience/10-factores-que-debes-considerar-antes-de-elegir-un-cms-open-source
What You Need to Know About GDPR
Data is the lifeblood that powers modern businesses and today’s digital transformation. More data allows smarter analytics, which drives better products, which draws more users, which ultimately...
https://www.liferay.com/blog/current-experiences/what-you-need-to-know-about-gdpr
Cómo estimar los costes a largo plazo del desarrollo de tu aplicación móvil
El desarrollo de una aplicación móvil supone algo más que el coste del lanzamiento del producto. De hecho, el éxito del desarrollo de una app depende de estrategias a largo plazo que contemplen...
https://www.liferay.com/blog/current-experiences/como-estimar-los-costes-a-largo-plazo-del-desarrollo-de-tu-aplicacion-movil
Seven Changes in Digital Business Coming in 2018
Businesses are constantly evolving in how they operate, the ways in which they reach target audiences and how they compete in their industries. While this is an ongoing process that is reshaped by...
https://www.liferay.com/blog/customer-experience/seven-changes-in-digital-business-coming-in-2018
Cómo evaluar Plataformas Web
El sistema de evaluación de Plataformas Web puede ser muy diferente dependiendo de la cultura de la organización y de la personalidad del equipo de gestión de proyectos. Diseñar un sistema de...
https://www.liferay.com/blog/customer-experience/como-evaluar-plataformas-web
10 consejos para fomentar el uso de tu portal móvil
Imagina que tras haber decidido que tu empresa necesita un portal móvil para mejorar la productividad de tus empleados, ofrecer asistencia a tus clientes, o incluso ambos, hayas creado...
https://www.liferay.com/blog/current-experiences/10-consejos-para-fomentar-el-uso-de-tu-portal-movil
Four Ways Design Builds Customer Trust
A company’s online presence plays a major role in building and sustaining the trust of potential and existing customers. While helpful information, strong customer service, and reliable products...
https://www.liferay.com/blog/customer-experience/four-ways-design-builds-customer-trust
What are the Five Moments of Truth in Marketing?
A customer journey is composed of many touchpoints. These points vary in importance, but the most integral ones are known as moments of truth, which Conduit has defined as the points in a...
https://www.liferay.com/blog/customer-experience/what-are-the-five-moments-of-truth-in-marketing
10 Práticas para Alavancar o Uso do Seu Portal Móvel
Você decidiu que sua marca precisava de um portal móvel para aumentar o desempenho dos funcionários, ajudar os clientes ou ambos. Você então criou seu portal, refinou-o através do teste e lançou-o....
https://www.liferay.com/blog/current-experiences/10-praticas-para-alavancar-o-uso-do-seu-portal-movel
Six Blind Spots in Your Marketing Analytics
Modern analytics systems can leverage AI and machine learning to process data faster and with greater insights than what a single person can do. But they still rely on people making decisions. As...
https://www.liferay.com/blog/customer-experience/six-blind-spots-in-your-marketing-analytics
8 Boas Práticas para Sua Estratégia Omnichannel
O sucesso de estratégias omnichannel depende de experiências consistentes em todas as interações. Isso pode trazer vários benefícios tanto para o ambiente interno quanto externo da sua organização,...
https://www.liferay.com/blog/customer-experience/8-boas-praticas-para-sua-estrategia-omnichannel
5 Estratégias de Líderes em E-Commerce B2B
Muitos desafios estão dificultando o crescimento de empresas baseadas em modelos de vendas B2B. No entanto, com a 5 seguintes estratégias de e-commerce B2B, os líderes B2B podem aproveitar a...
https://www.liferay.com/blog/current-experiences/5-estrategias-de-lideres-em-e-commerce-b2b
5 Estrategias de eCommerce Utilizadas por Líderes B2B
Muchos son los desafíos que están dificultando que las empresas que dependen de modelos de venta B2B impulsen el crecimiento. A continuación se enumeran 5 estrategias de ecommerce que líderes del...
https://www.liferay.com/blog/customer-experience/5-estrategias-de-ecommerce-utilizadas-por-lideres-b2b
Más allá del B2B: Negocio Electrónico y Comercio electrónico B2B
¿Sabes cuál es la diferencia entre el B2B, el negocio electrónico y el comercio B2B? Empecemos por acotar a qué nos referimos con Comercio B2B, ya que el término B2B cada vez se está ampliando más...
https://www.liferay.com/blog/customer-experience/mas-alla-del-b2b-negocio-electronico-y-comercio-electronico-b2b
What You’re Missing for an IDEA Compliant Website
Federal agencies are being held to the same standards of engaging digital experiences as those found on consumer sites. With the 21st Century Integrated Experience Act (IDEA), it’s mandatory that...
https://www.liferay.com/blog/customer-experience/what-you-re-missing-for-an-idea-compliant-website

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