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Why Marketers Should Care About Headless APIs
Just a few years ago, developing and managing content for a website was a lot simpler. The vast majority of online users were on desktop computers – as a marketer, you could reach everyone using a...
https://www.liferay.com/fr/blog/current-experiences/why-marketers-should-care-about-headless-apis
Creando una Intranet Moderna de Éxito
Los espacios de trabajo deben ser un reflejo de lo que necesitan los colaboradores para desarrollar sus actividades de manera efectiva. Antes de la pandemia del COVID-19, lo anterior estaba...
https://www.liferay.com/fr/blog/employee-experience/creando-una-intranet-moderna-de-exito
Como Melhorar a Experiência Digital do Cidadão
Embora muitas empresas entendam a importância da experiência digital do cliente, as instituições públicas têm demorado para implementar táticas similares para seus consumidores: os cidadãos. De...
https://www.liferay.com/fr/blog/current-experiences/como-melhorar-a-experiencia-digital-do-cidadao
La manifattura digitale e il contributo di Liferay
Il tema della trasformazione digitale del settore manufacturing è centrale nei piani di sviluppo economico del paese e viene affrontato da anni. Con il Piano Transizione 4.0 da 24 miliardi, vengono...
https://www.liferay.com/fr/blog/customer-experience/la-manifattura-digitale-e-il-contributo-di-liferay
Retrospectiva del 2020: reflexiones sobre un año desafiante
Ahora que el 2020 ha acabado, muchos de nosotros no hemos podido celebrar las fiestas a las que estábamos acostumbrados: nuestra fiesta de familia en la oficina o el intercambiando regalos durante...
https://www.liferay.com/fr/blog/current-experiences/retrospectiva-del-2020-reflexiones-sobre-un-ano-desafiante
Is Measurement the Key to Customer Success?
If you want to improve customer satisfaction, engagement and retention, it’s crucial that you understand what your product or service can offer and how you're maximising its potential for the...
https://www.liferay.com/fr/blog/customer-experience/is-measurement-the-key-to-customer-success-
Why is the Employee Experience Just as Important as the Customer Experience?
Many companies prioritise the happiness of their customers and use it as an indication of their success, but often neglect the impact employee experience can have on overall customer satisfaction....
https://www.liferay.com/fr/blog/customer-experience/why-is-the-employee-experience-just-as-important-as-the-customer-experience-
3 Ejemplos de Portales de Autoservicio Eficaces
Para fines de 2020, Gartner predice que el 85% de todas las interacciones de servicio al cliente comenzarán con el autoservicio. De hecho, muchas empresas esperan implementar portales de...
https://www.liferay.com/fr/blog/customer-experience/3-ejemplos-de-portales-de-autoservicio-eficaces
Criando uma Experiência B2B Completa
O e-commerce B2B continua crescendo. Desde 2018, os canais eletrônicos foram responsáveis por mais de 50% das transações B2B e mais de 1 trilhão de dólares em vendas. Mais de 75% dos distribuidores...
https://www.liferay.com/fr/blog/customer-experience/criando-uma-experiencia-b2b-completa
5 Customer Experience Predictions for Manufacturers
Manufacturers are increasingly being called upon to integrate customer centricity into product, customer and service life cycles. As customer expectations continue to evolve, businesses will need...
https://www.liferay.com/fr/blog/customer-experience/5-customer-experience-predictions-for-manufacturers
Como Personalizar Experiências em Escala
O conceito de personalização não é novidade, mas vem se tornando a regra para estratégias de experiência do cliente. Entre os millennials e a geração Z que responderam uma pesquisa recente, 75%...
https://www.liferay.com/fr/blog/liferay-experience/como-personalizar-experiencias-em-escala
Commerce Business 101: How to Write an RFP for B2B Companies
Digital experiences in B2B commerce have been rapidly outpaced by B2C standards. While B2C companies are racing to provide more personalized and intuitive interactions, many B2B companies are still...
https://www.liferay.com/fr/blog/customer-experience/commerce-business-101-how-to-write-an-rfp-for-b2b-companies
Intranet, Extranet e Portali: il percorso verso la nuova generazione di servizi pubblici digitali al cittadino
Le tecnologie digitali stanno trasformando l'economia e la società con tempi e modalità completamente nuovi rispetto alle precedenti rivoluzioni IT. Oggi, gli utenti – i cittadini – vogliono fare...
https://www.liferay.com/fr/blog/employee-experience/intranet-extranet-e-portali-il-percorso-verso-la-nuova-generazione-di-servizi-pubblici-digitali-al-cittadino
L'importanza della comunicazione aziendale, dalla customer experience alla employee advocacy
Le grandi innovazioni tecnologiche di questi anni stanno rivoluzionando il mondo e il modo di lavorare e di vivere e, di conseguenza, anche quello di comunicare. Gli strumenti di comunicazione...
https://www.liferay.com/fr/blog/customer-experience/l-importanza-della-comunicazione-aziendale-dalla-customer-experience-alla-employee-advocacy
Las 3 capacidades necesarias la para la transformación digital
El tema de la transformación digital es quizá uno de los más tratados en artículos, eventos y debates acerca de tecnología en nuestros días. Entretanto, hacerla requiere tanto de desarrollar...
https://www.liferay.com/fr/blog/customer-experience/las-3-capacidades-necesarias-la-para-la-transformacion-digital
Experiência do cliente será o principal critério de diferenciação das empresas no futuro
Os últimos anos foram marcados por transformações exponenciais em diferentes segmentos da sociedade. Mudou-se a forma como as pessoas adquirem conhecimento, como se deslocam, como se comunicam, se...
https://www.liferay.com/fr/blog/customer-experience/experiencia-do-cliente-sera-o-principal-criterio-de-diferenciacao-das-empresas-no-futuro
How to Increase Partner Portal User Adoption
Even though partner portals are meant to create opportunities to streamline sales processes, empower partners and establish competitive advantages, 80% of partner portals still end up unpopular and...
https://www.liferay.com/fr/blog/business-partner-experience/how-to-increase-partner-portal-user-adoption
4 Challenges in Moving to Digital Insurance
A recent PwC report indicated that 44% of insurance leaders surveyed did not believe existing insurers would survive in their current form. The industry is shifting at a rate that threatens the...
https://www.liferay.com/fr/blog/customer-experience/4-challenges-in-moving-to-digital-insurance
Four Questions to Check the Health of Your Intranet
When’s the last time you really measured whether your employees find value in the company intranet? Often, intranets are rolled out across enterprises and only updated as necessary — for instance,...
https://www.liferay.com/fr/blog/customer-experience/four-questions-to-check-the-health-of-your-intranet
How to Choose the Right Intranet Software
There are dozens of intranet software options available for companies, and choosing the right one can be a challenge, especially for those who are launching an intranet for the first time. Any...
https://www.liferay.com/fr/blog/employee-experience/how-to-choose-the-right-intranet-software
Os Pilares de Segurança que os Provedores de Nuvem Precisam Dar Suporte
Uma pesquisa da empresa de analistas Wikibon demonstra que a segurança permaneceu notavelmente estável como o principal impedimento para a adoção de nuvens públicas. Isso é algo eu lido...
https://www.liferay.com/fr/blog/current-experiences/os-pilares-de-seguranca-que-os-provedores-de-nuvem-precisam-dar-suporte
How to Personalize Experiences at Scale with Liferay DXP
Personalization is nothing new but rather becoming the norm for customer experience. Of the millennials and GenZers polled in a recent survey, 75% expect connected processes, seamless handoffs...
https://www.liferay.com/fr/blog/liferay-experience/how-to-personalize-experiences-at-scale-with-liferay-dxp
Liferay DXP Cloud
Moverse a la nube es importante para muchas compañías, así como es la seguridad, el proceso de instalación y otras cuestiones claves que acompañan la decisión. Los beneficios de operar en la nube a...
https://www.liferay.com/fr/blog/liferay-experience/liferay-dxp-cloud
O Fundamental Papel do CIO
Tradicionalmente, o papel da área de TI inclui fazer a gestão da infraestrutura, da execução de projetos internos e do service desk. Com o movimento de transformação digital dos negócios, mudam...
https://www.liferay.com/fr/blog/current-experiences/o-fundamental-papel-do-cio
¡10 años del Symposium! ¡10 años innovando!
Fieles a nuestro compromiso, hace unos días anunciamos la agenda del décimo Symposium de Liferay en España. Bajo el lema “Transformando el presente y preparando el futuro de las experiencias...
https://www.liferay.com/fr/blog/current-experiences/-10-anos-del-symposium-10-anos-innovando-
How E-Commerce in Manufacturing is a Game Changer
E-commerce in manufacturing reflects a paradigm shift from pure transactions to experience-driven commerce. Purchasing parts or products online is nothing new, but many of the legacy systems used...
https://www.liferay.com/fr/blog/customer-experience/how-e-commerce-in-manufacturing-is-a-game-chang-1
3 New Features to Manage Bulk Digital Assets with Liferay DXP 7.2
Digital assets have become a significant part of our everyday experience; we consume and interact with photos, audio files, content and ads. However, the seemingly exponential growth of these...
https://www.liferay.com/fr/blog/liferay-experience/3-new-features-to-manage-bulk-digital-assets-with-liferay-dxp-7-2
För-och nackdelar med B2B e-handel
Fastän e-handelns betydelse inom B2B företagsvärlden är ganska hög, överväger fortfarande flera tillverkare och återförsäljare för-och nackdelarna med att flytta över sin B2B försäljningsmodell...
https://www.liferay.com/fr/blog/customer-experience/for-och-nackdelar-med-b2b-e-handel
Digitaalinen sisältö ja verkkokauppa-alusta muodostavat yhdessä parempia asiakaskokemuksia
Nykypäivän asiakas tahtoo enenevissä määrin päästä käsiksi tuotteisiin ja palveluihin itsenäisesti, oman tahtonsa ja mielenkiintonsa mukaan. Vuorovaikutusta myyjän kanssa vältetään ja sitä halutaan...
https://www.liferay.com/fr/blog/customer-experience/digitaalinen-sisalto-ja-verkkokauppa-alusta-muodostavat-yhdessa-parempia-asiakaskokemuksia
Kuinka valitset B2B-yrityksen tarpeisiin sopivan verkkokauppa-alustan
Forresterin tutkimuksen mukaan 57 % B2B-päättäjistä kokevat verkkokauppa-alustan (e-commerce platform) tärkeimpänä teknologiainvestointina. Vaikka monet päättäjät ovat jo ymmärtäneet...
https://www.liferay.com/fr/blog/customer-experience/kuinka-valitset-b2b-yrityksen-tarpeisiin-sopivan-verkkokauppa-alustan
How E-Commerce in Manufacturing is a Game Changer
E-commerce in manufacturing reflects a paradigm shift from pure transactions to experience-driven commerce. Purchasing parts or products online is nothing new, but many of the legacy systems used...
https://www.liferay.com/fr/blog/customer-experience/how-e-commerce-in-manufacturing-is-a-game-chang-2
B2B-verkkokaupan edut ja haasteet
Vaikka verkkokaupan merkitys B2B-liiketoiminnassa on jo melko hyvin tiedossa, monet toimittajat ja jakelijat pohtivat vielä, mitä etuja ja mahdollisia haasteita liiketoiminnan siirtäminen...
https://www.liferay.com/fr/blog/customer-experience/b2b-verkkokaupan-edut-ja-haasteet
¿Por qué el sector de seguros debe digitalizarse?
El Cliente de Seguros Moderno Cómo compras tu seguro? Llamas a un agente? Buscas online y comparas cotizaciones? Una encuesta de EY mostró que 42% de los consumidores ya se sienten cómodos en hacer...
https://www.liferay.com/fr/blog/business-partner-experience/-por-que-el-sector-de-seguros-debe-digitalizarse-
Ciberseguridad es un objetivo en movimiento en toda Latinoamérica
Corregir todos los problemas de ciberseguridad y garantizar que los sistemas estén 100% seguros no es un objetivo posible de alcanzar completamente. Con la evolución de la tecnología, cambian los...
https://www.liferay.com/fr/blog/current-experiences/ciberseguridad-es-un-objetivo-en-movimiento-en-toda-latinoamerica
10 Point Checklist for Forms Applications and Workflow
Organisations that are able to successfully implement a forms and workflow solution can realise significant cost and time savings by eliminating repetitive, manual work. While there are a number of...
https://www.liferay.com/fr/blog/current-experiences/10-point-checklist-for-forms-applications-and-workflow
Los pilares de la seguridad que deben ser soportados por los proveedores de servicios cloud
Un informe de Wikibon, una empresa de analistas, dice que la seguridad se ha mantenido estable como el principal impedimento para la adopción del servicio cloud público. Esto es un desafío al que...
https://www.liferay.com/fr/blog/current-experiences/los-pilares-de-la-seguridad-que-deben-ser-soportados-por-los-proveedores-de-servicios-cloud
The Benefits of Mapping Experiences to Known Users
More than ever, a company’s success today depends on understanding and engaging with their target audience online on increasingly deep levels. And while digital marketing helps connect businesses...
https://www.liferay.com/fr/blog/customer-experience/the-benefits-of-mapping-experiences-to-known-users
Quatro Maneiras de Medir o Sucesso do Seu Site
Com soluções de web analytics, é sempre importante entender como seu público interage com seu conteúdo. Para obter os melhores resultados, é importante fazer as perguntas certas. Caso contrário,...
https://www.liferay.com/fr/blog/customer-experience/quatro-maneiras-de-medir-o-sucesso-do-seu-site
What Portal Features are Available in Liferay DXP 7.1?
Across industries, portals play a crucial role in maintaining customer relationships for businesses that must supply sensitive, ongoing services and information. From insurance plans to B2B...
https://www.liferay.com/fr/blog/liferay-experience/what-portal-features-are-available-in-liferay-dxp-7-1-
Design de Site Corporativo: 7 Aspectos para Dominar
Muitas vezes, consideramos como “melhores” exemplos de design de sites aqueles que se concentram em visuais impressionantes ou layouts originais. Para as empresas, no entanto, existem elementos...
https://www.liferay.com/fr/blog/customer-experience/design-de-site-corporativo-7-aspectos-para-dominar

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