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Por que Chatbots São Essenciais para a Inovação em Bancos
A repentina popularidade dos chatbots é compreensível, já que interagimos com máquinas regularmente desde o lançamento da Siri em 2011. Mas enquanto quase a maioria dos usuários de smartphone já...
https://www.liferay.com/fr/blog/customer-experience/por-que-chatbots-sao-essenciais-para-a-inovacao-em-bancos
How Can Your Brand Responsibly Embrace Fast Fashion?
The concept of "fast fashion" is changing the retail industry. While the idea of releasing new designs that meet changing fashion seasons in as little time as possible has been around for many...
https://www.liferay.com/fr/blog/customer-experience/how-can-your-brand-responsibly-embrace-fast-fashion-
The Retail Bubble - How to Compete in an Era of Change
In the wake of numerous companies declaring bankruptcy and large amounts of stores closing across the United States, both brand executives and news outlets are declaring that the retail bubble has...
https://www.liferay.com/fr/blog/customer-experience/the-retail-bubble-how-to-compete-in-an-era-of-change
Put the Great into Customer Experience by Integrating Every Touchpoint
The need to deliver great customer experience across the spectrum of customer touchpoints can’t be under estimated. Research by Harvard Business reveals customers who have the best past experiences...
https://www.liferay.com/fr/blog/liferay-experience/put-the-great-into-customer-experience-by-integrating-every-touchpoint
Wie API-basierte E-Commerce-Plattformen die digitale Transformation in B2B beschleunigen
Durch die Integration verschiedener Systeme automatisiert eine API-basierte E-Commerce-Plattform manuelle Aufgaben und verbessert so die Interaktion und Zusammenarbeit zwischen allen an...
https://www.liferay.com/fr/blog/customer-experience/wie-api-basierte-e-commerce-plattformen-die-digitale-transformation-in-b2b-beschleunigen
5 Cosas que los directores tecnológicos estratégicos no hacen
“No hay peor momento que ahora para ser un CIO promedio” dijo un ejecutivo en una conferencia reciente. Si esa declaración por sí sola no capta la presión que se ejerce sobre un líder tecnológico,...
https://www.liferay.com/fr/blog/current-experiences/5-cosas-que-los-directores-tecnologicos-estrategicos-no-hacen
4 Key Elements of IIoT Data Management
By 2025, analysts predict that Industrial Internet of Things (IIoT) will generate an economic value of $3.7 trillion, but not all manufacturers are ready to reap these benefits. In order to...
https://www.liferay.com/fr/blog/current-experiences/4-key-elements-of-iiot-data-management
3 Gründe, warum jeder Digitalisierer die Abkürzung “DXP” kennen sollte
Zugegeben: Das Kürzel DXP, oder seine dahinter stehende Bedeutung “Digital Experience Platform”, ist ein wenig sperrig. Hinter diesen drei Buchstaben verbirgt sich aber eine Schlüsseltechnologie...
https://www.liferay.com/fr/blog/current-experiences/3-grunde-warum-jeder-digitalisierer-die-abkurzung-dxp-kennen-sollte
Blog series: Portales efectivos. 4 ejemplos de portales de clientes en el sector de la banca y seguros
Mejorar la experiencia de los clientes debería ser una de las principales prioridades de toda empresa. Invertir en buenas herramientas de atención al cliente, como los portales, puede mejorar las...
https://www.liferay.com/fr/blog/current-experiences/4-ejemplos-de-portales-clientes-en-el-sector-de-la-banca-y-seguros
What is B2B2C?
Note: This article was last updated on August 19, 2025. Key Takeaways Business-to-Business-to-Consumer is a business model where businesses serve end customers through a third party. B2B2C models...
https://www.liferay.com/fr/blog/customer-experience/what-is-b2b2c
Blog series: Portales efectivos. 3 ejemplos de portales efectivos de clientes en el sector de la utilities.
Como hemos contado en el primer blog de la serie, las empresas del sector financiero y de seguros utilizanlos portales de Liferay para solucionar los más variados desafíos y para ofrecer una mejor...
https://www.liferay.com/fr/blog/customer-experience/3-ejemplos-de-portales-efectivos-de-clientes-en-el-sector-de-la-utilities-
Benefits of Headless CMS: 7 Reasons to Go Headless
Headless CMSs were born out of new demands of the digital era. Specifically, to meet a business’s need to focus on engaging customers with personalised content through multiple channels at all...
https://www.liferay.com/fr/blog/current-experiences/benefits-of-headless-cms
Digitale Transformation: Schluss mit dem Schubladendenken!
Ja, wir haben es alle gelernt: Digitalprojekte werden nicht durch Tools erfolgreich. Sondern dann, wenn wir magische Kundenerlebnisse schaffen. Das gilt übrigens mehr denn je auch für B2B. Aber...
https://www.liferay.com/fr/blog/current-experiences/warum-wir-in-unserer-digitalen-transformation-immer-noch-die-falschen-schwerpunkte-setzen
Construir ou Comprar um Software de Portal?
Para que times de TI possam entregar as melhores soluções de portal para clientes, parceiros, corretores, agentes e funcionários, eles precisam se perguntar com cautela a seguinte pergunta: "nós...
https://www.liferay.com/fr/blog/current-experiences/construir-ou-comprar-um-software-de-portal-
5 wichtige Kennzahlen zur Verbesserung der Customer Experience in der Fertigung
Im produzierenden Gewerbe geht es nicht mehr nur um die Herstellung physischer Produkte – ein verändertes Nachfrageverhalten der Kunden, disruptive digitale Technologien und nicht zuletzt eine...
https://www.liferay.com/fr/blog/customer-experience/5-wichtige-kennzahlen-verbesserung-customer-experience-fertigung
Blog series: Portales efectivos. 8 ejemplos de portales de cliente efectivos en diferentes sectores.
Llegamos al último post de la serie de portales efectivos. Tras conocer diferentes ejemplos de empresas en el sector financiero y seguros y utilities, profundizaremos en ejemplos de distintos...
https://www.liferay.com/fr/blog/customer-experience/8-ejemplos-de-portales-de-cliente-efectivos
La Parola ai Partner: Adiacent
Nome e cognome Paola Castellacci Professione CEO presso Adiacent La tua passione Ho molto a cuore il tema della digitalizzazione e dell’industria 4.0: mi piace entrare nel vivo della parte...
https://www.liferay.com/fr/blog/business-partner-experience/la-parola-ai-partner-adiacent
5 Killer-Elemente für Ihre digitale Strategie in B2B
Was behindert die digitale Transformation von Fertigungsunternehmen? In Umfragen wird immer wieder eine fehlende oder unzureichende digitale Strategie als Grund für Verzögerungen oder enttäuschte...
https://www.liferay.com/fr/blog/customer-experience/digitale-strategie-in-b2b-fuenf-erfolgsfaktoren
Making Digital Experiences Easier for All with Liferay DXP 7.4
In the face of immense change in the past 18 months, businesses’ need to be agile and pivot quickly has proved to be a critical factor for success now, more than ever. Agile businesses are not...
https://www.liferay.com/fr/blog/liferay-experience/announcing-liferay-dxp-7-4
3 Real-World Examples of Self-Service in Manufacturing
From manufacturer, to supplier, to customer, the success and longevity of each party is tightly connected to each other. So, manufacturers must provide the best experiences to each of their...
https://www.liferay.com/fr/blog/customer-experience/3-examples-of-self-service-in-manufacturing
3 consideraciones clave sobre construir o comprar un software de portal
Para que los equipos de TI puedan ofrecer las mejores soluciones de portal para sus clientes, partners, agentes y empleados, deben considerar cuidadosamente cómo estructurar la mejor solución...
https://www.liferay.com/fr/blog/current-experiences/3-consideraciones-clave-sobre-construir-o-comprar-un-software-de-portal
Cómo estimar los costes a largo plazo del desarrollo de tu aplicación móvil
El desarrollo de una aplicación móvil supone algo más que el coste del lanzamiento del producto. De hecho, el éxito del desarrollo de una app depende de estrategias a largo plazo que contemplen...
https://www.liferay.com/fr/blog/current-experiences/como-estimar-los-costes-a-largo-plazo-del-desarrollo-de-tu-aplicacion-movil
Seven Changes in Digital Business Coming in 2018
Businesses are constantly evolving in how they operate, the ways in which they reach target audiences and how they compete in their industries. While this is an ongoing process that is reshaped by...
https://www.liferay.com/fr/blog/customer-experience/seven-changes-in-digital-business-coming-in-2018
Formación Liferay: la especialización que aporta valor para compañías y profesionales
El creciente protagonismo de la experiencia del cliente digital y de la implantación de los procesos de Transformación Digital en la estrategia de todas las organizaciones, de todos los sectores,...
https://www.liferay.com/fr/blog/customer-experience/formacion-liferay-la-especializacion-que-aporta-valor-para-companias-y-profesionales
7 Buenas prácticas de aplicaciones móviles para el entorno de trabajo
En la actualidad, los empleados de todas las industrias y sectores utilizan sus dispositivos móviles para sus actividades laborales más que nunca antes lo habían hecho. En este contexto, además,...
https://www.liferay.com/fr/blog/employee-experience/7-buenas-practicas-de-aplicaciones-moviles-para-el-entorno-de-trabajo
Como Estimar Custos de Longo Prazo do Desenvolvimento de Aplicativos Móveis
O desenvolvimento de aplicativo móvel vai além do custo inicial para lançar um produto. Para ter êxito no desenvolvimento deve-se levar em consideração estratégias de longo prazo e planos sobre o...
https://www.liferay.com/fr/blog/current-experiences/como-estimar-custos-de-longo-prazo-do-desenvolvimento-de-aplicativos-moveis
Como Avaliar Plataformas de Website
O sistema de avaliação para plataformas de sites pode ser muito diferente dependendo da cultura da sua organização e da personalidade da sua equipe de gerenciamento de projetos. Ao estabelecer uma...
https://www.liferay.com/fr/blog/current-experiences/como-avaliar-plataformas-de-website
How Liferay Unified Business Teams and Customer Experiences
The need to scale from an independent company to one that meets the needs of thousands of people causes a question to arise: how can we improve our customer experience? Customers expect a better...
https://www.liferay.com/fr/blog/liferay-experience/how-liferay-unified-business-teams-and-customer-experiences
Cómo evaluar Plataformas Web
El sistema de evaluación de Plataformas Web puede ser muy diferente dependiendo de la cultura de la organización y de la personalidad del equipo de gestión de proyectos. Diseñar un sistema de...
https://www.liferay.com/fr/blog/customer-experience/como-evaluar-plataformas-web
10 consejos para fomentar el uso de tu portal móvil
Imagina que tras haber decidido que tu empresa necesita un portal móvil para mejorar la productividad de tus empleados, ofrecer asistencia a tus clientes, o incluso ambos, hayas creado...
https://www.liferay.com/fr/blog/current-experiences/10-consejos-para-fomentar-el-uso-de-tu-portal-movil
Four Ways Design Builds Customer Trust
A company’s online presence plays a major role in building and sustaining the trust of potential and existing customers. While helpful information, strong customer service, and reliable products...
https://www.liferay.com/fr/blog/customer-experience/four-ways-design-builds-customer-trust
How Digital Leaders Use Liferay: Seven Popular Use Cases
How can you get more out of your Liferay investment? The key is in understanding common use cases of Liferay and how companies in various industries have applied Liferay DXP to their unique needs...
https://www.liferay.com/fr/blog/liferay-experience/how-digital-leaders-use-liferay-seven-popular-use-cases
Por que Seu Mapa da Jornada do Cliente Não Corresponde à Realidade
Experiências do cliente excepcionais são criadas para atender e até superar as expectativas ao antecipar as próximas ações e interesses do público-alvo da empresa. No entanto, é necessário...
https://www.liferay.com/fr/blog/customer-experience/por-que-seu-mapa-da-jornada-do-cliente-nao-corresponde-a-realidade
¿Está la Gestión de Contenido Empresarial realmente acabada?
A finales de 2016 Gartner declaró que la Gestión de Contenido Empresarial (Enterprise Content Management- ECM) estaba acabada, y superada por el término Servicios de Contenido. Esto fue recibido...
https://www.liferay.com/fr/blog/current-experiences/-esta-la-gestion-de-contenido-empresarial-realmente-acabada-
Personalization vs SEO: Common Pitfalls of Creating Personalized Experiences
Content and online experience personalization are at the forefront of website innovations, providing users with customer journeys that react to their specific interests and actions. But the drive...
https://www.liferay.com/fr/blog/customer-experience/personalization-vs-seo-common-pitfalls-of-creating-personalized-experiences
Cuatro preguntas para analizar la salud de tu intranet
¿Cuándo ha sido la última vez que has comprobado el valor que atribuyen tus empleados a la intranet de tu empresa? Frecuentemente, tras adoptar un software de intranet, las compañías ya no vuelven...
https://www.liferay.com/fr/blog/employee-experience/cuatro-preguntas-para-analizar-la-salud-de-tu-intranet
8 Buenas prácticas para su estrategia omnicanal
Las estrategias omnicanales de éxito dependen de experiencias consistentes en todas las interacciones del customer journey. Algo que, al conseguirse, proporciona grandes beneficios tanto para el...
https://www.liferay.com/fr/blog/customer-experience/8-buenas-practicas-para-su-estrategia-omnicanal
Tipos de Portal: 3 Aspectos para Levar em Consideração
Com o foco em novos temas de transformação digital e mobile first de hoje em dia, os portais podem parecer uma ferramenta simples. No entanto, muitos tipos desta tecnologia desempenham um papel...
https://www.liferay.com/fr/blog/current-experiences/tipos-de-portal
The Six Advantages of Portal-Heritage Digital Experience Platforms
Gartner has released their first ever Magic Quadrant for Digital Experience Platforms and has named Liferay as a Leader. The independent analysis saw Gartner evaluate 21 providers based on their...
https://www.liferay.com/fr/blog/current-experiences/the-six-advantages-of-portal-heritage-digital-experience-platforms
¿Qué necesitas saber sobre el GDPR?
En la actualidad, los datos son un elemento esencial para las empresas modernas y tienen un papel crucial en los procesos de transformación digital. Un mayor número de datos permite una mejor...
https://www.liferay.com/fr/blog/current-experiences/-que-necesitas-saber-sobre-el-gdpr-
10 factores que debes considerar antes de elegir un CMS Open Source
Durante la última década, las compañías han incrementado la adopción de software open source (OSS: open source software) reemplazando a los software privativos tradicionales. Y esto ha venido...
https://www.liferay.com/fr/blog/customer-experience/10-factores-que-debes-considerar-antes-de-elegir-un-cms-open-source
What You Need to Know About GDPR
Data is the lifeblood that powers modern businesses and today’s digital transformation. More data allows smarter analytics, which drives better products, which draws more users, which ultimately...
https://www.liferay.com/fr/blog/current-experiences/what-you-need-to-know-about-gdpr
Las 6 ventajas competitivas de las Plataformas de Experiencia Digital heredadas del Portal
Gartner ha divulgado su primer Magic Quadrant para Digital Experience Platforms (Plataformas de Experiencia Digital, DXP), en el que ha reconocido a Liferay como líder. Este análisis independiente,...
https://www.liferay.com/fr/blog/current-experiences/las-6-ventajas-competitivas-de-las-plataformas-de-experiencia-digital-heredadas-del-portal
Six Customer Experience Trends to Expect in 2018
What defines great customer experience in the modern age is constantly changing due to the shifting demands of audiences and the use of new technology. But while CX may change over the years, its...
https://www.liferay.com/fr/blog/customer-experience/six-customer-experience-trends-to-expect-in-2018
Three reasons to take a Liferay training course in 2018
Training. It might sound like going back to school, but I would ask if there’s any better way to start the year than acquiring new skills that will help you and your team hit their goals. A study...
https://www.liferay.com/fr/blog/customer-experience/three-reasons-to-take-a-liferay-training-course-in-2018
Prof. Dr. Gunter Dueck zu Digitalisierung und New Work: New Normal oder lieber Old Normal?
Wie etablieren sich New Work und Digitalisierung in unserer Arbeitswelt? Eine Frage, auf die man vor eineinhalb Jahren eine völlig andere Antwort erhalten hätte als heute. In letzten knapp 14...
https://www.liferay.com/fr/blog/current-experiences/prof-dr-gunter-dueck-zu-digitalisierung-und-new-work-new-normal-oder-lieber-old-normal-
From Disney to Liferay How an HR Leader Found Magic in Unexpected Places
At Disney, magical experiences and pixie dust are expected, but not at a global B2B enterprise software company. Matt Poladian, VP of People at Liferay, found that spark in unexpected places when...
https://www.liferay.com/fr/blog/liferay-experience/from-disney-to-liferay-how-an-hr-leader-found-magic-in-unexpected-places
Warum sich die Arbeit mit Daten im IoT grundlegend ändern muss
Das Internet of Things (IoT) ist schon lange der “Technologie-Hype”-Phase entwachsen. Inzwischen konzentrieren sich Unternehmen, die IoT-Uses-Cases implementieren, zunehmend auf die handfesten...
https://www.liferay.com/fr/blog/current-experiences/warum-sich-die-arbeit-mit-daten-im-iot-grundlegend-andern-muss
From Intern to Full-Time Employee at Liferay: An Inside Look at this IT Company
“You know how mama eagles train their babies to fly? They throw them out of the nest. If they aren’t able to spread their wings to fly, the mother catches them before they crash and repeats the...
https://www.liferay.com/fr/blog/liferay-experience/from-intern-to-full-time-employee-at-liferay-an-inside-look-at-this-it-company
4 Ways to Support Your Employees’ Mental Health
Employee mental health has long been understood as a vital ingredient in building a healthy and productive workplace. Just as employees need to be physically well to work at their best, poor mental...
https://www.liferay.com/fr/blog/liferay-experience/4-ways-to-support-your-employees-mental-health
6 Ways Vendor Portals Help to Strengthen Vendor Communications
The key to building relationships with vendors that are mutually beneficial, strong, and durable is being able to provide them with an experience that is always efficient and personalised. Vendor...
https://www.liferay.com/fr/blog/current-experiences/6-ways-vendor-portals-help-to-strengthen-vendor-communications
[Infografik] So machen Behörden E-Government zu einem digitalen Erlebnis
Das Urteil ist klar und lautet: Während viele Unternehmen um die Bedeutung der digitalen Customer Experience wissen, hat die öffentliche Hand bisher nur zögerlich ähnliche Taktiken für ihre Kunden,...
https://www.liferay.com/fr/blog/customer-experience/-infografik-so-machen-behorden-e-government-zu-einem-digitalen-erlebnis
La Parola ai Partner: Intesys
Oggi incontriamo Alessandro Caso, Partner di Intesys, per scoprire i motivi che l'hanno portato a scegliere Liferay come vendor di riferimento. Nome e cognome Alessandro Caso Professione Digital...
https://www.liferay.com/fr/blog/business-partner-experience/la-parola-ai-partner-intesys
La Parola ai Partner: Innexa
Oggi incontriamo Stefano Lamon, CEO di Innexa, per scoprire i motivi che l'hanno portato a scegliere Liferay come vendor di riferimento. Nome e cognome Stefano Lamon Professione CEO di Innexa La...
https://www.liferay.com/fr/blog/business-partner-experience/la-parola-ai-partner-innexa
5 Reasons Why Manufacturers Need to Accelerate Digital
There was a time in the past when operational efficiency was the sole concern of manufacturing enterprises. A year into the COVID-19 pandemic, those concerns have only exacerbated, with restricted...
https://www.liferay.com/fr/blog/customer-experience/5-reasons-why-manufacturers-need-to-accelerate-digital
Re-Engage Employees in a Post-COVID World
As employees begin going back into the office and other places begin to reopen as normal, workers are not always going to be as enthusiastic for that to happen as their employers might have hoped....
https://www.liferay.com/fr/blog/liferay-experience/re-engage-employees-in-a-post-covid-world
4 Ways to Optimise B2B Customer Experience with Self-Service Portals
There are significant differences between the purchase journeys of B2C and B2B customers. Self-service is an option that has been around in B2C retail circles for quite some time but up until...
https://www.liferay.com/fr/blog/customer-experience/optimise-b2b-customer-experience
4 Ways Technology Can Improve Engagement in Hybrid Workplaces
For well over a century, the modern office workplace paradigm has remained unchallenged. While online technologies contributed to a recent rise in the number of freelancers who follow a “work from...
https://www.liferay.com/fr/blog/liferay-experience/4-ways-technology-can-improve-engagement-in-hybrid-workplaces
4 Things All Awesome B2B Commerce Businesses Have in Common
B2B e-commerce businesses are expected to be the biggest area of e-commerce growth in the next four years, with 73% of today’s B2B buyers being millennials who typically prefer online purchasing,...
https://www.liferay.com/fr/blog/customer-experience/4-things-all-awesome-b2b-commerce-businesses-have-in-common
5 Factors to Consider When Measuring B2B Ecommerce ROI
In 2021, the writing is on the wall for B2B enterprises – survival during a global pandemic requires a digital presence. Business as usual, involving sales reps and face-to-face consultations, will...
https://www.liferay.com/fr/blog/customer-experience/5-factors-to-consider-when-measuring-b2b-ecommerce-roi

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