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What are the Five Moments of Truth in Marketing?

Blogs Entry · By Matthew Draper On Nov 8, 2017 9:54 AM

Note: This article was updated Oct 2025. Key Takeaways: The five moments of truth in marketing are critical touchpoints that shape customer experience and influence customer loyalty throughout...

Marketing Blogs: EN US » Customer Experience » User Experience Marketing Blogs 2021: Customer Experience Marketing Blogs Regions: EN US Content Type: Blog
Six Blind Spots in Your Marketing Analytics

Blogs Entry · By Matthew Draper On Oct 18, 2017 4:58 AM

Modern analytics systems can leverage AI and machine learning to process data faster and with greater insights than what a single person can do. But they still rely on people making decisions. As...

Marketing Blogs: EN US » Digital Strategy » Operational Excellence Marketing Blogs 2021: Customer Experience Marketing Blogs Regions: EN US Content Type: Blog
Why Your Customer Journey Map Doesn't Match Reality

Blogs Entry · By Matthew Draper On Oct 11, 2017 8:54 AM

Great customer experiences are crafted by companies in ways that meet and hopefully exceed expectations by anticipating their target audience’s next actions and interests. However, companies will...

Marketing Blogs: EN US » Customer Experience » Customer Experience Marketing Blogs 2021: Customer Experience Marketing Blogs Regions: EN US Content Type: Blog
Why Your Business Can No Longer Ignore Digital Customer Experience

Blogs Entry · By Matthew Draper On Oct 5, 2017 11:35 AM

Successful businesses rely on great customer experiences more than ever. According to a Walker study, customer experience will become the key differentiator between brands by the year 2020, beating...

Marketing Blogs: EN US » Customer Experience » Customer Experience Marketing Blogs 2021: Customer Experience Marketing Blogs Regions: EN US Content Type: Blog
Four Starting Points in Breaking Down Company Silo Walls

Blogs Entry · By Matthew Draper On Oct 2, 2017 3:51 AM

The idea of working across organizational boundaries within a company can be traced back to the late ‘80s and the vision of Jack Welch, then-CEO of General Electric. By breaking down what came to...

Marketing Blogs: EN US » Digital Strategy » Operational Excellence Marketing Blogs 2021: Customer Experience Marketing Blogs Regions: EN US Content Type: Blog
Three Characteristics of Digital Experience Platforms, According to the 2017 Forrester Wave for DXPs

Blogs Entry · By Christine Reyes On Sep 28, 2017 9:03 AM

The demand for software platforms that streamline the process of creating and managing digital touchpoints continues to grow. One answer to this demand has been digital experience platforms or...

Marketing Blogs: EN US » Digital Strategy » Digital Transformation Marketing Blogs 2021: Customer Experience Marketing Blogs Regions: EN US Content Type: Blog

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