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CASE STUDY | 12 MINUTE READ

The Lenovo 360 Partner Hub: Centralizing Information for an Empowering Partner Experience

The Lenovo 360 Partner Hub streamlined access to essential information, resulting in increased partner satisfaction and sales.
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Logo
150%
total user increase
400%
visit increase
300%
page view increase

Key Takeaways

  1. Equip users in sustainable ways for your team. Partners can now effectively and quickly self-service, so they contact Lenovo’s employees less often for help.
  2. Enable users from around the world. With just one partner portal available in 16 different languages, Lenovo serves all partners globally.
  3. Unify important resources with a single login. Lenovo’s new portal consolidated many disconnected systems into one for simplified access.
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The Challenge: Managing Consistent Information Across Regional Portals

Lenovo is a global technology powerhouse and the world's largest PC vendor, holding a 25.5% market share in the personal computer market as of 2024. With $56 billion in revenue and a strong operating income of $2 billion, Lenovo continues to drive innovation and market leadership.
With over 80% of its sales driven through partners, Lenovo has built one of the industry’s most extensive channel networks with over 200,000 partners worldwide.
To support its robust channel network, Lenovo initially relied on multiple regional partner portals to house resources, assets, and product information. However, as Lenovo’s partner ecosystem and product portfolio expanded, this decentralized approach presented major challenges:
  • A time-consuming update process. Managing multiple portals across geographies became unsustainable, requiring sales support to spend most of their time updating information across portals instead of pursuing substantial leads.
  • Inefficient partner support. When partners couldn't find what they needed, they turned to account managers and support teams, diverting valuable time and resources away from strategic growth efforts.
“Lenovo’s original portal system was difficult to navigate and required too many steps to get anything done. Information was very scattered and outdated, making it very difficult to find what you are looking for.
US Partner admin
Liferay Solutions
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The Solution: A Unified, Intelligent Partner Hub

To overcome these challenges, Lenovo embarked on a partner-first digital transformation to reimagine its partner experience completely. Through extensive research and journey mapping with over 50 interviews and three rounds of prototype testing with actual users, Lenovo leveraged the Design Thinking methodology — a human-centered, iterative design approach that emphasizes empathy and experimentation — to create an intuitive, centralized platform. Key partner feedback included easy access to product information and marketing collateral, simple management of incentive programs, a simple CPQ (configure, price, quote) experience, and real-time, accurate performance data tracking.
Partnering with Liferay, Lenovo brought this feedback to life with the launch of the Lenovo 360 Partner Hub (LPH). This one-stop digital hub empowers partners with easy access to everything they need throughout their Lenovo journey—from onboarding and marketing to sales, order fulfillment, and performance tracking.
Key features that meet direct partner needs include:
  • A product catalog with smart recommendations to help partners find relevant products, upsell opportunities, and complementary solutions quickly based on customer needs and market trends.
  • An extensive marketing collateral library and campaign resources to help partners generate leads and drive demand with minimal effort.
  • Self-service Configure, Price, and Quote (CPQ) tools for faster deal closures.
  • Real-time performance and incentives dashboards to help partners optimize their sales strategies and maximize earnings.
  • Unified access to over 50 essential partner tools in one place to eliminate the need to navigate multiple platforms, improving efficiency and user experience.
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The Results: Easier Access to Information and Improved Sales

The transformation delivered significant gains for Lenovo and its partners:
  1. Empowered partners for faster sales cycles. Self-service capabilities reduced reliance on Lenovo representatives, allowing partners to access information instantly and close deals faster.
  2. Increased engagement and adoption. LPH drove a 150% increase in total users, resulting in 400% more visits and 300% more page views compared to Lenovo’s previous, disparate portals.
  3. Enhanced performance and speed. A 50% faster homepage load time means partners can spend more time selling and less time searching for information.
  4. Higher partner satisfaction. Easier access to critical resources enhanced partners' ability to grow their business and deepened trust in Lenovo.
I've been thoroughly impressed with the Lenovo 360 Partner Hub. Its intuitive design and easy navigation make it a breeze to configure orders with all the necessary options and pricing details right at my fingertips. The portal provides up-to-date and accurate data, which has significantly improved efficiency in our workflow. Overall, the Lenovo 360 Partner Hub is a top-tier tool that outperforms its counterparts in both functionality and user experience.
UK Partner Sales Manager

Continued Innovation: The Future of the Lenovo 360 Partner Hub

Lenovo’s commitment to innovation doesn’t stop here. Since launching the Lenovo 360 Partner Hub, Lenovo has continuously evolved the platform with new enhancements that improve overall partner experience, including:
  • Customizable homepages to meet each partner's specific preferences and needs.
  • Streamlined, intuitive navigation to make it easier for partners to find the information they need when they need it.
  • Enhanced incentive program tracking for better visibility into earnings and growth opportunities.
With a partners-first mindset and strong collaboration with Liferay, Lenovo is continuously pushing the boundaries of digital transformation in the partner ecosystem — delivering an unparalleled experience that empowers partners and fuels business growth.