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Blogs Entry · By Matthew Draper On May 22, 2017 6:42 AM

Mobile banking apps have become a crucial aspect of how financial institutions connect with and empower all aspects of their customer base. According to a recent study by Market Force, 77% of...

Blogs Entry · By William Jameson On May 4, 2017 10:46 AM

Digital transformation is often referred to as a sort of road. The beginning is uphill and it’s hard to get started. Later, you see obstacles ahead blocking the way. When a finish line appears in...

Blogs Entry · By Matthew Draper On May 4, 2017 4:00 AM

Customer surveys are a tried and true method of peeking inside the minds of both existing and potential clients so that companies in turn can better serve customers. While these question and answer...

Blogs Entry · By Matthew Draper On Apr 19, 2017 5:25 AM

Microservices. You might have frequently heard this word concerning your company’s agile development, but how does it impact you as a marketer? Microservices are a form of software design focused...

Blogs Entry · By Matthew Draper On Apr 25, 2017 5:02 AM

The age of digital transformation has helped companies better understand and connect with their target audiences, with everything from dynamic content to page behavior insights helping to create a...

Blogs Entry · By Rebecca Shin On Apr 24, 2017 11:36 AM

In a digital era in which the ability to provide superior customer experiences has become a competitive differentiator, portals and the things they’re really good at--personalizing experiences,...

Blogs Entry · By Matthew Draper On Apr 20, 2017 6:46 AM

The marketing strategies of companies across all types of industries are often focused on front-end priorities, such as implementing campaigns, shaping brand awareness through public relations,...

Blogs Entry · By Christine Reyes On Apr 6, 2017 10:32 AM

A few months ago, the Liferay team held a Hackday, where we gave a bunch of programmers access to voice technology (like the Amazon Echo Dot) and a license for Liferay Digital Experience Platform...

Blogs Entry · By Christine Reyes On Apr 6, 2017 9:52 AM

Big Data and the Internet of Things Go Hand in Hand The Internet of Things (IoT) is often discussed in terms of the services that connected devices enable, but its true impact comes from the...

Blogs Entry · By Christine Reyes On Apr 6, 2017 9:39 AM

What’s Your Data Analytics Strategy? It’s a question we hear often these days. Companies are leaning on technology’s ability to pull in customer data at every point, and that massive amount of data...

Blogs Entry · By Christine Reyes On Apr 3, 2017 11:21 AM

Delighting Customers Starts With Knowing Them The advice for creating better customer experience seems endless these days, but there’s one thing everyone agrees on: If you really want to please...

Blogs Entry · By Christine Reyes On Apr 6, 2017 9:01 AM

What’s the Number One Priority for Marketers Today? Do you agree or disagree with the following statement? The number one priority for marketers today is to lead the company in finding new revenue...

Blogs Entry · By Christine Reyes On Apr 3, 2017 10:52 AM

In the first part of this series, we discussed the importance of uniting the customer experience across touchpoints and building a cross-functional team to manage it. In part two of the series, we...

Blogs Entry · By Christine Reyes On Apr 4, 2017 4:24 AM

This is part two of a three-part series, based on insights found in the benchmark report Assessing the Digital Landscape for Financial Institutions: How to Lead the Charge With People and...

Blogs Entry · By Christine Reyes On Apr 4, 2017 5:31 AM

In a recent study, 46% of financial institution executives stated that the number one obstacle to addressing the full customer lifecycle is allowing different business units to own different parts...

Blogs Entry · By Christine Reyes On Apr 5, 2017 9:16 AM

For three days in New Orleans, attendees to the Digital Banking Summit 2016 sat in on sessions and conversations that covered the most important trends and concerns of digital banking today, from...

Blogs Entry · By Ken Dong On Apr 4, 2017 10:55 AM

And Other Benefits of Excellent Customer Experience I must admit, I'm a Starbucks loyalist. The reason is that on top of having flavors that tickle my palette, I know that I’ll be treated with...

Blogs Entry · By Christine Reyes On Apr 3, 2017 8:33 AM

Business processes driven by customer needs are more than a popular trend; they are the driving factor behind successful digital transformation and company culture shifts. Digital experience...

Blogs Entry · By Martin Yan On Apr 5, 2017 9:55 AM

Recently, the University of Maine System went through a digital transformation for their 40,000+ students and faculty. The following post is a composition of thoughts and insights from Daniel...

Blogs Entry · By Corbin Murakami On Apr 3, 2017 8:56 AM

Personalized marketing has become a vital differentiating factor for many businesses. Increasingly, marketers are using their knowledge of the consumer to provide an experience that is unique and...