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Blogs Entry · By Henry Nakamura On Apr 3, 2017 9:04 AM

A journey map is like a travel guidebook. It helps translate a particular group of foreign behaviors and motivations into a language you and your organization can understand. Arguably the most...

Blogs Entry · By Martin Yan On Apr 6, 2017 4:26 AM

The move toward a stronger, more transparent government might be happening sooner than you think. In March of 2016, President Barack Obama announced the launch of "The Opportunity Project," a new...

Blogs Entry · By Corbin Murakami On Apr 3, 2017 9:15 AM

With personalized marketing, marketers can deliver unique experiences for visitors that weren't previously possible. Customers who were once blasted with generic, static messaging can now be on the...

Blogs Entry · By Henry Nakamura On Apr 3, 2017 10:32 AM

In my last post, I introduced the idea of customer experience micro-engagements—targeted, highly personalized interactions—and how persona-driven strategies would soon evolve to those that reflect...

Blogs Entry · By Christine Reyes On Apr 4, 2017 7:24 AM

For most of us, everyday banking starts with a mobile app. Who really has time to go to a branch during the week? Apps are the main window through which we see and experience our banks, and what...

Blogs Entry · By Martin Yan On Apr 6, 2017 4:10 AM

For many of us, the advent of mobile technology has profoundly changed our lives. It has rewired the way we socialize, shop, and do business. But in other parts of the world, especially in emerging...