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Blogs Entry · By Christine Reyes On Apr 5, 2017 11:44 AM

Recently, Gartner reported that more than half of all organizations they surveyed owned two or more web content management (WCM) solutions. This is indicative of a major problem in digital business...

Blogs Entry · By Martin Yan On Apr 5, 2017 9:00 AM

Digital technology has made life much easier for many individuals. From reacquainting with old friends to completing basic financial transactions, our devices and networks have allowed us to...

Blogs Entry · By Martin Yan On Apr 5, 2017 3:59 AM

Since the late 90s, banks and other financial institutions have witnessed a steep decline in customer loyalty. With high fixed costs due to branches and personnel, the traditional options are no...

Blogs Entry · By Martin Yan On Apr 5, 2017 10:32 AM

Paul Thompson, Executive Director, and Matt Fulford, Chief Technology Officer at PFIKS DIGITAL INNOVATION, presented a webinar on the impact of digital transformation, referencing the work they...

Blogs Entry · By Henry Nakamura On Apr 3, 2017 9:04 AM

A journey map is like a travel guidebook. It helps translate a particular group of foreign behaviors and motivations into a language you and your organization can understand. Arguably the most...

Blogs Entry · By Martin Yan On Apr 6, 2017 4:26 AM

The move toward a stronger, more transparent government might be happening sooner than you think. In March of 2016, President Barack Obama announced the launch of "The Opportunity Project," a new...

Blogs Entry · By Corbin Murakami On Apr 3, 2017 9:15 AM

With personalized marketing, marketers can deliver unique experiences for visitors that weren't previously possible. Customers who were once blasted with generic, static messaging can now be on the...

Blogs Entry · By Henry Nakamura On Apr 3, 2017 10:32 AM

In my last post, I introduced the idea of customer experience micro-engagements—targeted, highly personalized interactions—and how persona-driven strategies would soon evolve to those that reflect...