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How to Find Your Customer Journey’s Moments of Truth
This is part two of a two-part blog series concerning moments of truth in your customer journeys. Read part one to learn more about the five moment of truth types. Today, customers expect brands to...
https://www.liferay.com/blog/customer-experience/how-to-find-your-customer-journey-s-moments-of-truth
What are the Five Moments of Truth in Marketing?
Note: This article was updated Oct 2025. Key Takeaways: The five moments of truth in marketing are critical touchpoints that shape customer experience and influence customer loyalty throughout...
https://www.liferay.com/blog/customer-experience/what-are-the-five-moments-of-truth-in-marketing
Six Blind Spots in Your Marketing Analytics
Modern analytics systems can leverage AI and machine learning to process data faster and with greater insights than what a single person can do. But they still rely on people making decisions. As...
https://www.liferay.com/blog/customer-experience/six-blind-spots-in-your-marketing-analytics
Why Your Customer Journey Map Doesn't Match Reality
Great customer experiences are crafted by companies in ways that meet and hopefully exceed expectations by anticipating their target audience’s next actions and interests. However, companies will...
https://www.liferay.com/blog/customer-experience/why-your-customer-journey-map-doesn-t-match-reality
Why Your Business Can No Longer Ignore Digital Customer Experience
Successful businesses rely on great customer experiences more than ever. According to a Walker study, customer experience will become the key differentiator between brands by the year 2020, beating...
https://www.liferay.com/blog/customer-experience/why-your-business-can-no-longer-ignore-digital-customer-experience
Overcoming 4 Roadblocks to an Effective Partner Portal
Your partners’ success is your success. By enabling them to more efficiently and effectively reach, communicate with and sell to your clients, you can help your partners grow your business. Key to...
https://www.liferay.com/blog/business-partner-experience/overcoming-4-roadblocks-to-an-effective-partner-portal
3 Benefits of Embracing Digital Transformation
According to Gartner, 91% of businesses are engaged in some form of digital initiative. However, many digital projects often fall into the category of digital optimisation which isn’t sufficient...
https://www.liferay.com/blog/current-experiences/3-benefits-of-embracing-digital-transformation
3 Reasons to Transition to an E-Commerce Platform for B2B Success
Imagine being a mom-and-pop store somewhere in a mid-sized town in America in the early eighties. Now suddenly a huge mall opens up at the other end of town. Kind of stress-inducing, isn’t it? We...
https://www.liferay.com/blog/customer-experience/3-reasons-to-transition-to-an-e-commerce-platform-for-b2b-success

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