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Run Smarter Campaigns from One Place

Give your entire marketing team a unified platform to plan, manage, and deliver scalable, personalized campaigns with Liferay Content Marketing Platform.

Plan Better. Create Faster. Publish Everywhere.

Say goodbye to silos.

Get a clear, centralized view of your editorial calendar from first idea to final launch and ensure every asset aligns with your goals.

Keep control with an automated content lifecyle.

Customizable approval workflows and built-in governance features protect your brand voice, streamline team collaboration, and take care of compliance across every channel. 

Deliver content everywhere you need.

Manage content distribution and publish brand-consistent assets across various channels – websites, mobile apps, social media, and more – from one place. 

Tackle campaign complexity.

A dashboard and calendar view help you track every task, due date, and owner, making content planning and execution easier. Plus, integrations with tools like Google Docs keep you organized.

No more reinventing the wheel.

Build a successful campaign once, then turn it into a reusable template to save time and go to market with new projects sooner.

How Liferay CMP Works with Other Product Modules

Content Marketing Platform + CMS

Go beyond basic web content. As a core part of Liferay's broader CMS capabilities, Liferay CMP helps you manage and deliver rich, dynamic content assets for every channel. This integration allows content marketing teams to create content independently while leveraging a robust, scalable content management system that IT teams trust.

Content Marketing Platform + DAM

Eliminate content silos and maintain brand consistency. Liferay CMP and Liferay DAM work in tandem, meaning every asset – images, videos, documents – is instantly accessible and searchable in one centralized, secure repository.

Content Marketing Platform + PIM

Connect your content to your product data. Via integrations to Liferay PIM, specs, images, and details stay consistent across every touchpoint, simplifying business processes like ecommerce management and giving customers what they need to make a purchase.

Content Marketing Platform + Sites

Liferay CMP works hand in hand with Liferay Sites, enabling marketers to quickly turn rough drafts into live pages. From landing pages to microsites to full web experiences, you can launch new content marketing campaigns without leaving the platform.

What Is a CMP?

A Content Marketing Platform (CMP) is a software solution that acts as your content command center, centralizing and streamlining the entire content marketing process from planning to creation to distribution across multiple channels.

 

By providing visibility and control across the entire content lifecycle, Content Marketing Platforms make it easier to maintain brand compliance, make data-driven decisions, and deliver the right content to the right target audience. This strategic approach not only helps teams nurture leads but also drives engagement and increases revenue through consistent, high-quality storytelling.

Liferay Recognized in the 2025 Gartner Critical Capabilities for DXPs Report

Read the report

Frequently-Asked Questions

Liferay CMP is an optional add-on for Liferay CMS.
Yes. Liferay CMP has a flexible workflow engine that enables you to create custom approval and review processes. This automation reduces manual effort, maintains brand consistency, and helps you meet compliance requirements.
Liferay CMP helps marketing teams streamline the operational aspects of personalization by providing a central hub for all personalized content and experiences, making it easy to manage and update variants across campaigns. 
Yes. Liferay CMP is built for both multichannel and multisite management. By using the API-first architecture of Liferay CMS, you can create content once, then publish it to any digital touchpoint—all from a single, centralized location.

Additional Resources

Product Info

Personalization Fact Sheet

Customer Story

Škoda Auto's Intranet Serves 40,000 Employees with Personalized Experiences

Whitepaper

How to Use Personalization to Reduce Cost-to-Serve

More Personalization Insights

Transform your content operations from chaotic to connected.

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