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What is Personalized Marketing?
Personalization is and has always been effective. Dale Carnegie once said, "a person's name is to that person the sweetest and most important sound in any language." In a sense, he was making a...
https://www.liferay.com/fr/blog/customer-experience/what-is-personalized-marketing-
When It Comes to Digital Strategy, Are You a Leader or Lagger?
Though every industry is different, there is something all companies are dealing with: a quickly changing sales landscape. With the rise of mobile and highly-connected customers, the days of cold...
https://www.liferay.com/fr/blog/current-experiences/when-it-comes-to-digital-strategy-are-you-a-leader-or-lagger-
The Future of Customer Experience? Think Small
How Micro-Engagements are About to Change the Loyalty Landscape I'm sitting at airport terminal gate C74 waiting to board my United flight to San Francisco, and I have a weird thought: I might be...
https://www.liferay.com/fr/blog/customer-experience/the-future-of-customer-experience-think-small
The 3 Key Digital Strategies Every Bank Must Improve
The banking industry is trending up. With greater accountability and transparency in our institutions, customers are finally coming around to their banks. Confidence is being restored and their...
https://www.liferay.com/fr/blog/customer-experience/the-3-key-digital-strategies-every-bank-must-improve
8 Best Practices for Insurance Digital Transformation Maturity in 2023 and Beyond
Digital transformation maturity has progressed significantly in the past decade. In the beginning, many organizations relied on traditional business models and legacy systems. Over time, however,...
https://www.liferay.com/fr/blog/current-experiences/8-best-practices-insurance-digital-transformation-maturity-2023-beyond
Elementi fondamentali per la trasformazione digitale nel settore pubblico
Come si presenta il futuro della trasformazione digitale nella Pubblica Amministrazione? Questo tipo di transizione richiede di ripensare completamente il sistema in termini di visione, esperienza,...
https://www.liferay.com/fr/blog/current-experiences/elementi-fondamentali-per-la-trasformazione-digitale-nel-settore-pubblico
Que signifient les termes Low-code et No-code ?
Le développement Low-code et No-code consiste à créer des applications plus rapidement sans pour autant avoir des connaissances approfondies en codage. Cette méthode est particulièrement importante...
https://www.liferay.com/fr/blog/current-experiences/que-signifient-low-code-et-no-code
PaaS vs SaaS — Quelle est la différence ?
SaaS, PaaS, que signifient ces acronymes ? Laissez-nous vous aider à comprendre l'intérêt de chaque offre cloud pour votre entreprise.   Quelle est la différence entre le SaaS et le PaaS ? Le PaaS,...
https://www.liferay.com/fr/blog/current-experiences/difference-paas-vs-saas
Quali sono gli ostacoli strutturali al cambiamento verso la digitalizzazione dei servizi pubblici?
Chi è rimasto indietro   In tutto il mondo, i governi centrali e locali hanno difficoltà a fornire servizi pubblici digitali. Per passare modelli digital-first, è necessario sapere da dove...
https://www.liferay.com/fr/blog/current-experiences/quali-sono-gli-ostacoli-strutturali-al-cambiamento-verso-la-digitalizzazione-dei-servizi-pubblici-
3 façons de réduire les coûts du service client pour les responsables de l'Expérience Client (CX)
Depuis la pandémie, les clients sont plus sélectifs concernant leurs expériences digitales. Plus de 60 % d'entre eux ne feront plus de nouvelle tentative après une seule mauvaise expérience, soit...
https://www.liferay.com/fr/blog/customer-experience/3-facons-de-reduire-les-couts-du-service-client
10 Elementi chiave per costruire il percorso tecnologico del settore pubblico
In un contesto in cui tutti siamo fortemente influenzati dal settore privato, le aspettative si alzano e si richiedono le stesse funzionalità anche come cittadini, imprese o dipendenti del settore...
https://www.liferay.com/fr/blog/current-experiences/10-elementi-chiave-per-costruire-il-percorso-tecnologico-del-settore-pubblico
What You Need to Know About GDPR
Data is the lifeblood that powers modern businesses and today’s digital transformation. More data allows smarter analytics, which drives better products, which draws more users, which ultimately...
https://www.liferay.com/fr/blog/current-experiences/what-you-need-to-know-about-gdpr
Cómo estimar los costes a largo plazo del desarrollo de tu aplicación móvil
El desarrollo de una aplicación móvil supone algo más que el coste del lanzamiento del producto. De hecho, el éxito del desarrollo de una app depende de estrategias a largo plazo que contemplen...
https://www.liferay.com/fr/blog/current-experiences/como-estimar-los-costes-a-largo-plazo-del-desarrollo-de-tu-aplicacion-movil
Seven Changes in Digital Business Coming in 2018
Businesses are constantly evolving in how they operate, the ways in which they reach target audiences and how they compete in their industries. While this is an ongoing process that is reshaped by...
https://www.liferay.com/fr/blog/customer-experience/seven-changes-in-digital-business-coming-in-2018
Formación Liferay: la especialización que aporta valor para compañías y profesionales
El creciente protagonismo de la experiencia del cliente digital y de la implantación de los procesos de Transformación Digital en la estrategia de todas las organizaciones, de todos los sectores,...
https://www.liferay.com/fr/blog/customer-experience/formacion-liferay-la-especializacion-que-aporta-valor-para-companias-y-profesionales

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