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Supply Chain Digital Transformation: The What, Why, and How
Years of unprecedented supply chain disruptions have dramatically altered discussions around the future of manufacturing. Now, manufacturers are rethinking supply chain operations in ways that...
https://www.liferay.com/fr/blog/business-partner-experience/supply-chain-digital-transformation-what-why-how
Personalizing Customer Experience in Manufacturing: The Why & How
Manufacturing is one of the most important industries in the global economy. Although manufacturers face challenges other companies may never have to imagine, their customers have many of the same...
https://www.liferay.com/fr/blog/customer-experience/personalizing-customer-experience-in-manufacturing
How to Improve Customer Lifetime Value (CLV) | Liferay
Prioritising customer lifetime value (CLV) is one of the best things that you can do to boost B2B online revenue and there are a number of reasons why. To start, according to Invesp, it typically...
https://www.liferay.com/fr/blog/current-experiences/improve-customer-lifetime-value
Como criar uma intranet corporativa
Intranet corporativa: melhore a comunicação interna e aumente a produtividade da sua equipe Foi-se a época em que o e-mail era a única forma de comunicação digital nas empresas. A intranet...
https://www.liferay.com/fr/blog/employee-experience/como-criar-uma-intranet-corporativa
Reducing Costs Through Automated Warranty Claims
In today’s manufacturing industry, product alone often isn’t enough to stand out from the crowd anymore. Modern buyer behaviors are changing, with many preferring a B2C-like experience. It’s...
https://www.liferay.com/fr/blog/customer-experience/reducing-costs-through-automated-warranty-claims
HR Summit: como colaboramos num time global?
Estamos presentes no mercado há mais de 16 anos. Atualmente, temos mais de 1.300 colaboradores distribuídos em mais de 19 países e mais de 12 idiomas falado entre eles… Já imaginou como deve...
https://www.liferay.com/fr/blog/liferay-experience/hr-summit-como-colaboramos-num-time-global
Banca de autoservicio: cómo ven los clientes B2B y B2C el autoservicio
El servicio al cliente de una empresa es quizás la parte más reveladora de su reputación. Si la experiencia del cliente (CX) está centrada en el usuario, optimizada y constantemente actualizada...
https://www.liferay.com/fr/blog/category/banca-de-autoservicio-como-ven-los-clientes-b2b-y-b2c-el-autoservicio
Key Challenges in B2B Digital Commerce Transformation Programs
The unprecedented global event of the COVID-19 pandemic has forced many enterprises across the globe to fast-track their digital transformation. CXOs and executives irrespective of industry...
https://www.liferay.com/fr/blog/current-experiences/key-challenges-b2b-digital-commerce-transformation-programs
E-commerce B2B: Um guia completo
Reconhecer a importância do e-commerce para o varejo, e para as empresas B2C de maneira geral, já virou um consenso. No entanto, não é só o varejo digital que cresce no Brasil e no mundo. De acordo...
https://www.liferay.com/fr/blog/current-experiences/e-commerce-b2b-guia-completo
Improve Engagement With A/B Testing | Liferay
What is A/B testing and how can you employ it successfully? Online engagement acts as a key measurement of success in the modern B2B marketplace and there are several ways this can be tracked. The...
https://www.liferay.com/fr/blog/customer-experience/a-b-testing-improve-engagement
PaaS: tudo que você precisa saber
Quando se trata de escolher soluções de aplicativos para sua empresa, você não pode apostar em algo que vá decepcionar você, seus colaboradores ou seus clientes. No entanto, com tantas soluções e...
https://www.liferay.com/fr/blog/current-experiences/o-que-e-paas
Create a Seamless B2B Buying Experience | Liferay
According to Gartner, 77% of B2B buyers state that their latest purchase was complex or difficult. So there’s a clear opportunity to be taken advantage of, if you can implement a seamless B2B...
https://www.liferay.com/fr/blog/customer-experience/seamless-b2b-buying-experience
8 Beispiele für außergewöhnliche Kundenportale
Unabhängig davon, ob Sie ein B2B-, B2C- oder B2B2C-Unternehmen sind, sollte die Verbesserung der Customer Experience bei der Auswahl Ihrer digitalen Lösungen ganz oben auf Ihrer Prioritäten-Liste...
https://www.liferay.com/fr/blog/customer-experience/8-beispiele-kundenportale
Personalized Banking for Up- and Cross-Selling
Back in 2001, research by Bain & Company identified that a 5% increase in financial or banking customer retention can lead to a profit increase of more than 25%. The financial services landscape...
https://www.liferay.com/fr/blog/customer-experience/personalized-banking-for-up-and-cross-selling
Industrial Digital Transformation: Why Use a Digital Experience Platform?
Every industry has a unique relationship with digital transformation, but manufacturing brings truly unrivaled requirements to the table. After all, manufacturers are responsible for creating and...
https://www.liferay.com/fr/blog/current-experiences/industrial-digital-transformation-why-use-digital-experience-platform
PaaS – Das müssen Sie wissen
Bei der Auswahl der passenden Software-Lösung für Ihr Unternehmen können Sie es sich nicht leisten, sich für etwas zu entscheiden, das Sie, Ihre Mitarbeiter oder Ihre Kunden enttäuschen wird. Bei...
https://www.liferay.com/fr/blog/current-experiences/paas-das-muessen-sie-wissen
Los 10 componentes esenciales de una intranet exitosa
Una intranet es exitosa cuando opera como un espacio digital de trabajo. Esto es, cuando: Simplifica el manejo de la información. Favorece la colaboración de los usuarios, sin importar dónde estén....
https://www.liferay.com/fr/blog/employee-experience/componentes-de-una-intranet
Engajamento do cliente: construir ou contratar uma ferramenta de portal?
Hoje, a experiência do usuário está no topo da lista de prioridades de empresas líderes em todos os setores. Por isso, muitas organizações recorrem a portais de engajamento do cliente para realizar...
https://www.liferay.com/fr/blog/customer-experience/construir-ou-contratar-uma-ferramenta-de-portal
Transformação digital na indústria: 3 exemplos de sucesso
Nenhum setor sente o peso das mudanças de expectativas do cliente tão profundamente quanto o segmento de indústria. Como coração da cadeia de suprimentos, as empresas fabricantes devem encontrar...
https://www.liferay.com/fr/blog/customer-experience/transformaco-digital-na-industria
Up- und Cross-Selling durch personalisiertes Banking
Bereits 2001 hat eine Studie von Bain & Company ergeben, dass eine 5-%-ige Steigerung der Kundenbindung im Bank- und Finanzwesen zu einer Gewinnsteigerung von mehr als 25 % führen kann. Seitdem hat...
https://www.liferay.com/fr/blog/business-partner-experience/up-und-cross-selling-durch-personalisiertes-banking
Entendendo os elementos de uma Plataforma de Experiência Digital (DXP)
Existe uma demanda crescente por plataformas e softwares que simplifiquem os processos de criação, gerenciamento e implementação de pontos de contatos digitais. O problema já é bem conhecido:...
https://www.liferay.com/fr/blog/customer-experience/entendendo-os-elementos-de-uma-plataforma-de-experiencia-digital
5 Ways Order Management Saves Time | Liferay
In today’s complicated ecommerce landscape, managing orders has become an impressive feat for any business, and the pandemic has only accelerated the boom in ecommerce sales. According to Insider...
https://www.liferay.com/fr/blog/current-experiences/order-management
Migrate Legacy System | Liferay
Although an average financial services organisation is highly focused on customer needs, its legacy systems simply do not provide the flexibility to implement the quality experiences required to...
https://www.liferay.com/fr/blog/current-experiences/migrate-legacy-system
What are the structural barriers to change towards digital public services?
Fallen Behind Around the world, central and local governments are struggling with providing digital public services. To move towards digital-first models, it is necessary to know where to start and...
https://www.liferay.com/fr/blog/current-experiences/what-are-the-structural-barriers-to-change-towards-digital-public-services-
Digitalização da Cadeia de suprimentos
Muito tem sido falado sobre o futuro do setor industrial, mas as interrupções na cadeia de suprimentos associadas à pandemia alteraram bastante o conteúdo dessas discussões. No que parecia ser...
https://www.liferay.com/fr/blog/business-partner-experience/digitalizacao-da-cadeia-de-suprimentos
Automated Order Management in B2B Commerce | Liferay
Order management in B2B commerce can be complex, particularly when processes are not automated. Multichannel marketing and keeping up with changing customer demands can prove to be even more...
https://www.liferay.com/fr/blog/current-experiences/automated-order-management-b2b-commerce
Benefits of a DXP 'Best of Breed' Approach | Liferay
IT teams power organisations, being depended on to successfully help digitise their businesses. In turn, tools power IT teams. For IT teams to build effective solutions and efficiently complete...
https://www.liferay.com/fr/blog/current-experiences/dxp-best-of-breed
Personalisation Across Multiple Platforms | Liferay
While research suggests that consumers expect highly personalised experiences, businesses must think on a bigger and more impactful scale in order to retain their customers and continue to generate...
https://www.liferay.com/fr/blog/customer-experience/personalisation-across-multiple-platforms
5 KPIs to Improve Digital Experience | Liferay
All businesses need to have a clear understanding of their customers in order to offer the best possible digital experience. But when you are serving customers digitally, without direct personal...
https://www.liferay.com/fr/blog/customer-experience/kpis-improve-digital-experience
Design na Liferay: como é o dia a dia do time?
Imagine um lugar onde é possível desenvolver carreira em design numa posição que lhe motiva diariamente, oferece suporte para o seu crescimento e, ao mesmo tempo, permite que você atue na...
https://www.liferay.com/fr/blog/liferay-experience/design-na-liferay-como-e-o-dia-a-dia-do-time
Como os bancos podem gerar lealdade através da experiência do cliente
As organizações financeiras têm a tarefa de entregar serviços diferenciados em relação aos de uma lista crescente de concorrentes. Hoje, as pessoas têm uma ampla variedade de opções para escolher...
https://www.liferay.com/fr/blog/customer-experience/como-os-bancos-podem-gerar-lealdade-atraves-da-experiencia-do-cliente
Foundational Elements for Public Sector Digital Transformation
Public administration recently experienced unprecedented digital acceleration due to the pandemic, which created a period of urgency for the implementation of online services. Now, the challenge is...
https://www.liferay.com/fr/blog/current-experiences/foundational-elements-for-public-sector-digital-transformation
Qual o valor do autoatendimento digital para clientes do setor bancário?
O atendimento ao cliente talvez seja a parte mais importante da reputação de uma empresa. Se a experiência do cliente (CX) for centrada no usuário, simplificada e constantemente atualizada para...
https://www.liferay.com/fr/blog/customer-experience/qual-o-valor-do-autoatendimento-digital-para-clientes-do-setor-bancario-
5 formas de fidelizar a través de la experiencia del cliente en banca
Cualquier entidad financiera tiene como objetivo diferenciar sus servicios de una manera clara de sus competidores. Hoy en día, en el sector bancario, los usuarios tienen un amplio abanico de...
https://www.liferay.com/fr/blog/customer-experience/5-formas-fidelizar-a-traves-de-la-experiencia-cliente-en-banca
Como o atendimento personalizado estimula up-selling e cross-selling no setor bancário
O que é o atendimento bancário personalizado e como ele cria novas oportunidades de up-selling e cross-selling? Apontamos a seguir alguns aspectos importantes sobre o tema. Em 2001, uma pesquisa...
https://www.liferay.com/fr/blog/customer-experience/atendimento-personalizado-estimula-up-selling-e-cross-selling-em-bancos
Conheça a rotina de trabalho do nosso time de produto
Para nós, a tecnologia precisa ter um propósito. Acreditamos que é fundamental construir um negócio vibrante e tornar a tecnologia útil para ajudar comunidades. Por essa razão, há mais de 10 anos...
https://www.liferay.com/fr/blog/liferay-experience/como-e-a-rotina-de-trabalho-do-time-de-produto
Cross Selling para empresas de seguros
A aquisição de clientes é a força motora de qualquer empresa, mas ela é especialmente norteadora no setor de seguros. Isso acontece porque as seguradoras gastam mais com aquisição do que qualquer...
https://www.liferay.com/fr/blog/customer-experience/cross-selling-para-empresas-de-seguros
Liferay DXP and the Skateboard Platform
What is the skateboard platform? The electric car is rapidly gaining market share in the automotive world. Every manufacturer is working on electrification in fear of being left behind. For the...
https://www.liferay.com/fr/blog/current-experiences/liferay-dxp-and-the-skateboard-platform
PaaS vs SaaS - ¿Cuál es la diferencia?
SaaS, PaaS, ¿qué significan estas siglas? Aquí enumeramos las ventajas para tu negocio de estas dos soluciones en la nube.   ¿Cuál es la diferencia entre SaaS y PaaS? PaaS y SaaS son sólo dos de...
https://www.liferay.com/fr/blog/current-experiences/diferencia-paas-y-saas
Digitale Transformation in der Fertigung: Warum Sie eine DXP nutzen sollten
Jede Branche – insbesondere die Fertigung – bringt einzigartige Anforderungen in Sachen digitaler Transformation mit sich. Schließlich sind die Hersteller für die Produktion und den Vertrieb von...
https://www.liferay.com/fr/blog/current-experiences/digitale-transformation-in-der-fertigung
Grundlegende Elemente für die digitale Transformation der öffentlichen Verwaltung
Der Digitalisierungsdruck in der öffentlichen Verwaltung ist hoch: Durch das Onlinezugangsgesetz (OZG) ist die öffentliche Verwaltung dazu verpflichtet, bestimmte Verwaltungsleistungen über...
https://www.liferay.com/fr/blog/current-experiences/digitale-transformation-oeffentlichen-verwaltung
3 táticas para líderes de CX reduzirem os custos de atendimento ao cliente
A pandemia tornou os clientes mais seletivos quando se trata das experiências digitais que desejam receber, revelando que mais de 60% dos clientes irão embora após uma experiência ruim, um aumento...
https://www.liferay.com/fr/blog/customer-experience/3-taticas-para-lideres-de-cx-reduzirem-os-custos-de-atendimento-ao-cliente
Resilienz und Agilität – digitale und kulturelle Transformation meistern
Die Begriffe Resilienz, Agilität und Digitalisierung sind nicht erst 2020 – mit Beginn der Pandemie – zu Schlagworten avanciert. Sie sind aber in der Reaktion auf die disruptiven Ereignisse, die...
https://www.liferay.com/fr/blog/current-experiences/mit-resilienz-und-agilitaet-transformation-meistern
O trabalho dos meus sonhos está na Liferay
A realidade é que não há uma definição única e concreta do que é exatamente a carreira dos sonhos. Muitas vezes, até mesmo a definição da tão sonhada carreira — e logo aquela que parece tão certa —...
https://www.liferay.com/fr/blog/liferay-experience/o-trabalho-dos-meus-sonhos-na-liferay
Transformação digital industrial: por que usar uma DXP?
Cada setor tem uma relação diferente com a transformação digital, mas o setor industrial tem requisitos incomparáveis. Afinal, é o setor responsável por criar e distribuir os produtos necessários...
https://www.liferay.com/fr/blog/current-experiences/por-que-usar-uma-dxp
Verbesserte Kundenerlebnisse und höhere Kundenbindung im Bankwesen
Banken müssen sich mit ihren Dienstleistungen von einer wachsenden Anzahl an Wettbewerbern abheben. Heute haben Kunden eine breite Palette von Möglichkeiten, ihre Bankgeschäfte zu erledigen. Sie...
https://www.liferay.com/fr/blog/customer-experience/digitale-kundenerlebnisse-und-kundenbindung-im-bankwesen
Banca personalizada para ventas cruzadas y adicionales
¿Qué es la banca personalizada y cómo crea nuevas oportunidades de venta cruzada y adicional? Estas son algunas cuestiones clave que deberías saber. En 2001, un estudio de Bain & Company determinó...
https://www.liferay.com/fr/blog/customer-experience/banca-personalizada-para-ventas-cruzadas-y-adicionales
Why Enabling Autonomous Maintenance is Critical for Great Aftersales Experiences in Manufacturing
For companies in the manufacturing sector, product alone is no longer a sufficient differentiator. While current B2B preferences are shifting toward a more B2C-like experience, it’s becoming...
https://www.liferay.com/fr/blog/customer-experience/enabling-autonomous-maintenance-critical-for-great-aftersales-experiences-manufacturing
An Insider Look at the Future of Digital Experience in Japan
Note: This interview has been edited and condensed. Following the lift of business travel restrictions in autumn 2022, CEO Bryan Cheung visited the Liferay Japan office in celebration of the...
https://www.liferay.com/fr/blog/liferay-experience/an-insider-look-at-the-future-of-digital-experience-in-japan
Welche Hindernisse stehen der Entwicklung digitaler Bürgerservices entgegen?
Digitaler Rückstand in der öffentlichen Verwaltung Weltweit bemühen sich öffentliche Verwaltungen um die Bereitstellung digitaler Bürgerservices. Doch um sich in Richtung eines...
https://www.liferay.com/fr/blog/current-experiences/hindernisse-der-entwicklung-digitaler-buergerservices
5 Signs It's Time to Break Up with Your Customer Portal
1. Your Customer Service Team is Overwhelmed. Customers are submitting more tickets or calls than your customer service team can handle, many of which for what should be straightforward...
https://www.liferay.com/fr/blog/customer-experience/5-signs-it-s-time-to-break-up-with-your-customer-portal
Por que e como personalizar a CX no setor industrial
A indústria é um dos setores mais importantes da economia global. Embora os fabricantes enfrentem desafios que outras empresas talvez nunca tenham que imaginar, os clientes deles têm muitas das...
https://www.liferay.com/fr/blog/customer-experience/por-que-e-como-personalizar-a-cx-no-setor-industrial
Digitaler Handel – die Herausforderungen im B2B
Die globalen Ereignisse der vergangenen Jahre haben viele Unternehmen auf der ganzen Welt dazu gebracht, ihre digitale Transformation zu beschleunigen – so auch im Bereich Handel. Die...
https://www.liferay.com/fr/blog/current-experiences/digitaler-handel-herausforderungen-im-b2b
7 Customer Experience trends to expect by 2025 in Financial Services
Business resilience and customer-centric experience are two of the biggest challenges most industries are facing since digitalization became part of our day-to-day routine. The economically active...
https://www.liferay.com/fr/blog/customer-experience/7-customer-experience-trends-to-expect-by-2025-in-financial-services
10 Keys to Building the Public Sector Technology Journey
In a context where the Private Sector is having a great influence on all of us, expectations are rising and we expect to have the same capabilities as citizens, businesses, or public employees in...
https://www.liferay.com/fr/blog/current-experiences/10-keys-to-building-the-public-sector-technology-journey
Breaking Barriers: How Low Code is Empowering Business Users in Manufacturing
In today’s highly dynamic and competitive marketplace, it’s crucial for manufacturers to be agile and adaptable in order to succeed. Manufacturing organizations need to be able to respond quickly...
https://www.liferay.com/fr/blog/customer-experience/breaking-barriers-how-low-code-is-empowering-business-users-in-manufacturing
¿Por qué el autoservicio es fundamental para ofrecer una gran experiencia postventa en el sector manufacturing?
Para las empresas del sector industrial, el producto por sí solo ya no es un diferenciador que aporte valor. Aunque las preferencias B2B actuales están cambiando hacia una experiencia más parecida...
https://www.liferay.com/fr/blog/customer-experience/-por-que-el-autoservicio-es-fundamental-para-ofrecer-una-gran-experiencia-postventa-en-el-sector-manufacturing-
7 tendencias de experiencia del cliente para 2025 en el sector financiero
La resiliencia empresarial y la experiencia centrada en las necesidades de los clientes son dos de los mayores retos a los que se enfrentan la mayor parte de las organizaciones, independientemente...
https://www.liferay.com/fr/blog/customer-experience/7-tendencias-de-experiencia-del-cliente-para-2025-en-el-sector-financiero
8 Best Practices for Insurance Digital Transformation Maturity in 2023 and Beyond
Digital transformation maturity has progressed significantly in the past decade. In the beginning, many organizations relied on traditional business models and legacy systems. Over time, however,...
https://www.liferay.com/fr/blog/current-experiences/8-best-practices-insurance-digital-transformation-maturity-2023-beyond
Elementi fondamentali per la trasformazione digitale nel settore pubblico
Come si presenta il futuro della trasformazione digitale nella Pubblica Amministrazione? Questo tipo di transizione richiede di ripensare completamente il sistema in termini di visione, esperienza,...
https://www.liferay.com/fr/blog/current-experiences/elementi-fondamentali-per-la-trasformazione-digitale-nel-settore-pubblico

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