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How Does Digital Transformation Counteract Slowdown in the Insurance Industry
The insurance industry worldwide is in the midst of digital transformation, with insurance providers attempting to apply new technology and modern ways of doing business to an industry that is both...
https://www.liferay.com/blog/customer-experience/how-does-digital-transformation-counteract-slowdown-in-the-insurance-indust-1
Four Major Mistakes in Predictive Marketing and How to Avoid Them
From dynamic web content to targeted email campaigns to mobile app push notifications, predictive marketing can take on many forms. However, they are all defined by anticipating future needs and...
https://www.liferay.com/blog/customer-experience/four-major-mistakes-in-predictive-marketing-and-how-to-avoid-them
Three Characteristics of Digital Experience Platforms
There is an ever-growing demand for a software platform that streamlines the process of creating, managing, and effectively utilizing digital touchpoints. The problem is well known: Digital leaders...
https://www.liferay.com/blog/customer-experience/characteristics-of-digital-experience-platforms
Diagnosing and Correcting Your Common SEO Problems
Developing a well-structured and great-looking website can help a company provide its target audience with a great online experience. However, without a strong search engine optimization (SEO)...
https://www.liferay.com/blog/customer-experience/diagnosing-and-correcting-your-common-seo-problems
Achieving “mobile by default” in the public sector
In 2000 approximately 27% of the UK population was using the Internet; By 2010 that that figure had risen to 85%. Something fundamentally changed – PC sales plummeted as smartphones such as...
https://www.liferay.com/blog/customer-experience/achieving-mobile-by-default-in-the-public-sector
How to Measure Customer Experiences
A well-constructed and effective customer experience is a crucial part of business strategies today. No matter the industry, customer experiences (CX) that meet target audience needs and help...
https://www.liferay.com/blog/customer-experience/how-to-measure-customer-experiences
Five IT Management Issues Solved with Digital Experience Platforms
The modern age of digital business has arrived, bringing both new possibilities and new challenges when it comes to effective IT management, which is how a company manages its technological...
https://www.liferay.com/blog/current-experiences/five-it-management-issues-solved-with-digital-experience-platforms
Single Customer View Demystified
Today’s customers expect to be known and cared about by companies. While modern online experiences can customize web page layouts and provide customer service representatives with a customer’s...
https://www.liferay.com/blog/customer-experience/single-customer-view-demystified
Creating Consistent User Experiences with Liferay Adaptive Media
The average web page is far larger in size and more complex in its programming than it has ever been before. Today, businesses across all industries are using images, video and interactive...
https://www.liferay.com/blog/liferay-experience/creating-consistent-user-experiences-with-liferay-adaptive-media
Five critical CMS capabilities for public services
Choosing the right Content Management System (CMS) has always been instrumental in the success of any organisation’s digital services. But today, with the citizens of all ages expecting more from...
https://www.liferay.com/blog/customer-experience/five-critical-cms-capabilities-for-public-services
Six Customer Experience Trends to Expect in 2018
What defines great customer experience in the modern age is constantly changing due to the shifting demands of audiences and the use of new technology. But while CX may change over the years, its...
https://www.liferay.com/blog/customer-experience/six-customer-experience-trends-to-expect-in-2018
Three reasons to take a Liferay training course in 2018
Training. It might sound like going back to school, but I would ask if there’s any better way to start the year than acquiring new skills that will help you and your team hit their goals. A study...
https://www.liferay.com/blog/customer-experience/three-reasons-to-take-a-liferay-training-course-in-2018
The Six Advantages of Portal-Heritage Digital Experience Platforms
Gartner has released their first ever Magic Quadrant for Digital Experience Platforms and has named Liferay as a Leader. The independent analysis saw Gartner evaluate 21 providers based on their...
https://www.liferay.com/blog/current-experiences/the-six-advantages-of-portal-heritage-digital-experience-platforms
What You Need to Know About GDPR
Data is the lifeblood that powers modern businesses and today’s digital transformation. More data allows smarter analytics, which drives better products, which draws more users, which ultimately...
https://www.liferay.com/blog/current-experiences/what-you-need-to-know-about-gdpr
Seven Changes in Digital Business Coming in 2018
Businesses are constantly evolving in how they operate, the ways in which they reach target audiences and how they compete in their industries. While this is an ongoing process that is reshaped by...
https://www.liferay.com/blog/customer-experience/seven-changes-in-digital-business-coming-in-2018
How Liferay Unified Business Teams and Customer Experiences
The need to scale from an independent company to one that meets the needs of thousands of people causes a question to arise: how can we improve our customer experience? Customers expect a better...
https://www.liferay.com/blog/liferay-experience/how-liferay-unified-business-teams-and-customer-experiences
Four Ways Design Builds Customer Trust
A company’s online presence plays a major role in building and sustaining the trust of potential and existing customers. While helpful information, strong customer service, and reliable products...
https://www.liferay.com/blog/customer-experience/four-ways-design-builds-customer-trust
How Digital Leaders Use Liferay: Seven Popular Use Cases
How can you get more out of your Liferay investment? The key is in understanding common use cases of Liferay and how companies in various industries have applied Liferay DXP to their unique needs...
https://www.liferay.com/blog/liferay-experience/how-digital-leaders-use-liferay-seven-popular-use-cases
Personalization vs SEO: Common Pitfalls of Creating Personalized Experiences
Content and online experience personalization are at the forefront of website innovations, providing users with customer journeys that react to their specific interests and actions. But the drive...
https://www.liferay.com/blog/customer-experience/personalization-vs-seo-common-pitfalls-of-creating-personalized-experiences
Three Ways to Encourage Employee Buy-In for Digital Transformation
Companies across all industries are in the midst of digital transformation, overhauling and improving both back-end operations and customer-facing strategies through the use of modern technologies....
https://www.liferay.com/blog/employee-experience/three-ways-to-encourage-employee-buy-in-for-digital-transformation

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