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Avoiding 3 Common Pitfalls of Web Personalization
With personalized marketing, marketers can deliver unique experiences for visitors that weren't previously possible. Customers who were once blasted with generic, static messaging can now be on the...
https://www.liferay.com/de/blog/customer-experience/avoiding-3-common-pitfalls-of-web-personalization
How Micro-Engagements Will Forever Change Customer Experience
In my last post, I introduced the idea of customer experience micro-engagements—targeted, highly personalized interactions—and how persona-driven strategies would soon evolve to those that reflect...
https://www.liferay.com/de/blog/customer-experience/how-micro-engagements-will-forever-change-customer-experience
What We Learned from 100 Mobile Banking App Reviews
For most of us, everyday banking starts with a mobile app. Who really has time to go to a branch during the week? Apps are the main window through which we see and experience our banks, and what...
https://www.liferay.com/de/blog/customer-experience/what-we-learned-from-100-mobile-banking-app-reviews
So gelingt eine digitale Markenführung mit Liferay DXP
Die Verwaltung von Corporate Websites ist heute ein Prozess, der in hohem Maße von Zusammenarbeit geprägt ist und an dem häufig Mitarbeiter aus verschiedenen Bereichen beteiligt sind, z. B....
https://www.liferay.com/de/blog/business-partner-experience/liferay-dxp-cms-features
2021 na Liferay: um ano em retrospectiva
Se tem uma coisa que todo mundo pode concordar é que 2021 foi um ano atípico. Aqui na Liferay não foi diferente. Em 2021 completamos 11 anos na América Latina e, com certeza, nosso maior presente...
https://www.liferay.com/de/blog/liferay-experience/2021-na-liferay-um-ano-em-retrospectiva
SaaS vs PaaS vs IaaS — What’s the Difference?
This post was last updated August 27, 2025.   Key Takeaways Cloud computing takes the burden of costly infrastructure management off of businesses and offloads it to a third party vendor. Cloud...
https://www.liferay.com/de/blog/current-experiences/what-s-the-difference-between-saas-and-paas
Warum digitale Transformation eine Voraussetzung für B2B2C ist
Traditionell funktionierten Geschäftsmodelle so: Produkte werden entweder an Unternehmen (B2B) oder direkt an Endkunden (B2C) verkauft. Punkt. Der Raum für Geschäftsmodelle dazwischen war...
https://www.liferay.com/de/blog/current-experiences/warum-digitale-transformation-eine-voraussetzung-fur-b2b2c-ist
What is Low-Code and No-Code?
Note: This article was last updated on August 7, 2025, to ensure all information is up-to-date. Key Takeaways Low-code and no-code platforms empower business users to build applications quickly...
https://www.liferay.com/de/blog/current-experiences/what-is-low-code-and-no-code
Portales online del ciudadano una de las claves para la transformación digital de las Administraciones Públicas
Por segundo año consecutivo, La Administración Pública española ha mantenido unos altos niveles de digitalización tanto en los servicios que ofrece a los ciudadanos como en facilitar a los...
https://www.liferay.com/de/blog/customer-experience/portales-online-del-ciudadano-una-de-las-claves-para-la-transformacion-digital-de-las-administraciones-publicas
3 consideraciones clave para saber si desarrollar internamente o invertir en un software de portal
Para que los equipos de TI ofrezcan las mejores soluciones de portal a sus clientes, socios, agentes y empleados, tienen que valorar cuidadosamente cómo estructurar la mejor solución y preguntarse:...
https://www.liferay.com/de/blog/current-experiences/3-consideraciones-clave-para-saber-si-desarrollar-internamente-o-invertir-en-un-software-de-portal
Liferay DXP als Content Management System: Tipps & Tricks, Video-Tutorials
Digital-Experience-Plattformen gelten allgemein als Nachfolger von klassischen Content-Management-Systemen. Dabei bringen DXPs wie zum Beispiel Liferay DXP auch Content-Management-Funktionen “out...
https://www.liferay.com/de/blog/liferay-experience/liferay-dxp-als-content-management-system-tipps-tricks-video-tutorials
Are You Struggling With Cyber Security?
Digital technology has made life much easier for many individuals. From reacquainting with old friends to completing basic financial transactions, our devices and networks have allowed us to...
https://www.liferay.com/de/blog/current-experiences/are-you-struggling-with-cyber-security-
4 Key Takeaways as Financial Services Go Modular
Since the late 90s, banks and other financial institutions have witnessed a steep decline in customer loyalty. With high fixed costs due to branches and personnel, the traditional options are no...
https://www.liferay.com/de/blog/current-experiences/4-key-takeaways-as-financial-services-go-modular
Digital Transformation: The Rise of the Digital City
Paul Thompson, Executive Director, and Matt Fulford, Chief Technology Officer at PFIKS DIGITAL INNOVATION, presented a webinar on the impact of digital transformation, referencing the work they...
https://www.liferay.com/de/blog/customer-experience/digital-transformation-the-rise-of-the-digital-city
5 Critical Things Nobody Tells You About Building a Journey Map
A journey map is like a travel guidebook. It helps translate a particular group of foreign behaviors and motivations into a language you and your organization can understand. Arguably the most...
https://www.liferay.com/de/blog/customer-experience/5-critical-things-nobody-tells-you-about-building-a-journey-map

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