Explore the LiferayResource Hub

Blogs Entry · By Anabel von Keitz On Apr 4, 2023 2:15 AM

Keeping customers happy is essential to maintaining a healthy business. But recent disruptions like the global pandemic and economic uncertainty have made that harder than ever to achieve as...

Blogs Entry · By Christoph Ebert On Mar 1, 2023 1:01 AM

In today’s highly dynamic and competitive marketplace, it’s crucial for manufacturers to be agile and adaptable in order to succeed. Manufacturing organizations need to be able to respond quickly...

Blogs Entry · By Diana Rojas On Feb 27, 2023 12:13 PM

Business resilience and customer-centric experience are two of the biggest challenges most industries are facing since digitalization became part of our day-to-day routine. The economically active...

Blogs Entry · By Abigail Pettit On Feb 9, 2023 7:46 AM

1. Your Customer Service Team is Overwhelmed. Customers are submitting more tickets or calls than your customer service team can handle, many of which for what should be straightforward...

Blogs Entry · By Christoph Ebert On Jan 30, 2023 6:32 AM

For companies in the manufacturing sector, product alone is no longer a sufficient differentiator. While current B2B preferences are shifting toward a more B2C-like experience, it’s becoming...

Blogs Entry · By Sylvina Luu On Nov 8, 2022 10:45 PM

All businesses need to have a clear understanding of their customers in order to offer the best possible digital experience. But when you are serving customers digitally, without direct personal...

Blogs Entry · By Sylvina Luu On Nov 8, 2022 7:47 PM

While research suggests that consumers expect highly personalised experiences, businesses must think on a bigger and more impactful scale in order to retain their customers and continue to generate...

Blogs Entry · By Anabel von Keitz On Sep 16, 2022 1:57 AM

Back in 2001, research by Bain & Company identified that a 5% increase in financial or banking customer retention can lead to a profit increase of more than 25%. The financial services landscape...

Blogs Entry · By Sylvina Luu On Sep 8, 2022 4:03 PM

According to Gartner, 77% of B2B buyers state that their latest purchase was complex or difficult. So there’s a clear opportunity to be taken advantage of, if you can implement a seamless B2B...

Blogs Entry · By Sylvina Luu On Sep 2, 2022 12:17 AM

What is A/B testing and how can you employ it successfully? Online engagement acts as a key measurement of success in the modern B2B marketplace and there are several ways this can be tracked. The...

Blogs Entry · By Christoph Ebert On Aug 29, 2022 4:57 AM

In today’s manufacturing industry, product alone often isn’t enough to stand out from the crowd anymore. Modern buyer behaviors are changing, with many preferring a B2C-like experience. It’s...

Blogs Entry · By Christoph Ebert On Aug 25, 2022 2:53 AM

Manufacturing is one of the most important industries in the global economy. Although manufacturers face challenges other companies may never have to imagine, their customers have many of the same...

Blogs Entry · By Emily Liu On Mar 21, 2019 6:46 AM

Note: This article was last updated September 2025. Key Takeaways Investing in a customer portal solution can help improve retention rates and increase profits. Customers should be able to use the...

Blogs Entry · By Anabel von Keitz On Aug 8, 2022 1:51 AM

A company’s customer service is perhaps the most telling part of its reputation. If the customer experience (CX) is user-centric, streamlined, and constantly updated to meet new expectations, it’s...

Blogs Entry · By Sylvina Luu On Jul 7, 2022 8:06 PM

You may have heard the term customer journey analytics before. You may well also be doing the majority of your tracking via Google Analytics. While this is a great first step to tracking your...

Blogs Entry · By Christoph Ebert On Jul 5, 2022 6:47 AM

Every company in the manufacturing industry faces unique challenges, but one hurdle unites organizations of all shapes and sizes: unplanned downtime. In other fields, downtime is frustrating,...

Blogs Entry · By Sylvina Luu On Jun 28, 2022 10:14 PM

Advances in technology and digitalisation have increasingly blurred the lines between B2B and B2C businesses. Now manufacturers, professional service providers, and wholesalers are increasingly...

Blogs Entry · By Emily Liu On May 26, 2022 3:57 PM

As user experience tops the priority lists for leaders across industries, many are turning to customer engagement portals to get the job done. But once you’ve decided it’s time to enhance the way...

Blogs Entry · By Sylvina Luu On Jun 9, 2022 5:27 PM

What is Customer Journey Mapping? Customer journey mapping is the process of producing a visual tale of your brand’s customer experience. This activity aids companies in putting themselves in the...

Blogs Entry · By Emily Liu On May 27, 2022 10:29 AM

The phrase “knowledge is power” often conjures images of students hard at work or inquisitive minds exploring an old library. However, knowledge has an equally important role to play in business,...