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Blogs Entry · By Christoph Ebert On Sep 17, 2025 7:38 AM

Key Takeaways The digital divide is widening in Australia’s nonprofit sector, with larger organisations advancing while many smaller NFPs struggle with limited resources and fragmented systems....

Blogs Entry · By Sylvina Luu On Nov 8, 2022 10:45 PM

All businesses need to have a clear understanding of their customers in order to offer the best possible digital experience. But when you are serving customers digitally, without direct personal...

Blogs Entry · By Sylvina Luu On Nov 8, 2022 7:47 PM

While research suggests that consumers expect highly personalised experiences, businesses must think on a bigger and more impactful scale in order to retain their customers and continue to generate...

Blogs Entry · By Sylvina Luu On Nov 8, 2022 5:15 PM

IT teams power organisations, being depended on to successfully help digitise their businesses. In turn, tools power IT teams. For IT teams to build effective solutions and efficiently complete...

Blogs Entry · By Sylvina Luu On Nov 2, 2022 10:49 PM

Order management in B2B commerce can be complex, particularly when processes are not automated. Multichannel marketing and keeping up with changing customer demands can prove to be even more...

Blogs Entry · By Sylvina Luu On Oct 27, 2022 5:28 PM

There are many variables at play in the alumni experience. Some know as soon as they get their degree that they’ll be returning to their university, while others have work or family commitments...

Blogs Entry · By Sylvina Luu On Oct 20, 2022 9:02 PM

Although an average financial services organisation is highly focused on customer needs, its legacy systems simply do not provide the flexibility to implement the quality experiences required to...

Blogs Entry · By Sylvina Luu On Oct 20, 2022 6:28 PM

Universities know they need to undertake digital transformation, both for their own success and for the good of their students. However, it’s often daunting to choose the first step or consider...

Blogs Entry · By Sylvina Luu On Oct 19, 2022 10:38 PM

In today’s complicated ecommerce landscape, managing orders has become an impressive feat for any business, and the pandemic has only accelerated the boom in ecommerce sales. According to Insider...

Blogs Entry · By Sylvina Luu On Sep 8, 2022 4:03 PM

According to Gartner, 77% of B2B buyers state that their latest purchase was complex or difficult. So there’s a clear opportunity to be taken advantage of, if you can implement a seamless B2B...

Blogs Entry · By Sylvina Luu On Sep 2, 2022 12:17 AM

What is A/B testing and how can you employ it successfully? Online engagement acts as a key measurement of success in the modern B2B marketplace and there are several ways this can be tracked. The...

Blogs Entry · By Sylvina Luu On Aug 25, 2022 12:38 AM

Prioritising customer lifetime value (CLV) is one of the best things that you can do to boost B2B online revenue and there are a number of reasons why. To start, according to Invesp, it typically...

Blogs Entry · By Sylvina Luu On Jul 7, 2022 8:06 PM

You may have heard the term customer journey analytics before. You may well also be doing the majority of your tracking via Google Analytics. While this is a great first step to tracking your...

Blogs Entry · By Sylvina Luu On Jun 28, 2022 10:14 PM

Advances in technology and digitalisation have increasingly blurred the lines between B2B and B2C businesses. Now manufacturers, professional service providers, and wholesalers are increasingly...

Blogs Entry · By Mylena Monte On Jun 25, 2025 11:34 AM

There are more than 5,000 banks and savings institutions to choose from in the United States, nearly 1,500 banks in Germany, more than 400 in Ireland, and 53 in Australia. Simply put, there’s a lot...

Blogs Entry · By Sylvina Luu On Jun 9, 2022 5:27 PM

What is Customer Journey Mapping? Customer journey mapping is the process of producing a visual tale of your brand’s customer experience. This activity aids companies in putting themselves in the...

Blogs Entry · By Sylvina Luu On Jun 2, 2022 9:28 PM

New technologies have had a huge impact on the financial services market in recent years. When the pandemic began in early 2020, financial service firms were forced to focus on digitalisation....

Blogs Entry · By Sylvina Luu On May 24, 2022 11:04 PM

More than 58% of internet users buy something online every week and there are an estimated 24 million ecommerce websites. That’s a lot of competition to get a leg up on, so how do you manage that?...

Blogs Entry · By Sylvina Luu On May 19, 2022 8:07 PM

The manufacturing industry has experienced (and continues to experience) significant acceleration of innovation and complexities. For those looking to keep up with these ongoing changes, a digital...

Blogs Entry · By Sylvina Luu On May 9, 2022 8:57 PM

A customer experience strategy is not just a plan to improve the customer experience in isolation, it’s also a roadmap for your company to grow into the future. In this article, let’s take a look...