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Blogs Entry · By Sylvina Luu On Jul 7, 2022 8:06 PM

You may have heard the term customer journey analytics before. You may well also be doing the majority of your tracking via Google Analytics. While this is a great first step to tracking your...

Blogs Entry · By Sylvina Luu On Jun 28, 2022 10:14 PM

Advances in technology and digitalisation have increasingly blurred the lines between B2B and B2C businesses. Now manufacturers, professional service providers, and wholesalers are increasingly...

Blogs Entry · By Mylena Monte On Jun 25, 2025 11:34 AM

There are more than 5,000 banks and savings institutions to choose from in the United States, nearly 1,500 banks in Germany, more than 400 in Ireland, and 53 in Australia. Simply put, there’s a lot...

Blogs Entry · By Sylvina Luu On Jun 9, 2022 5:27 PM

What is Customer Journey Mapping? Customer journey mapping is the process of producing a visual tale of your brand’s customer experience. This activity aids companies in putting themselves in the...

Blogs Entry · By Sylvina Luu On Jun 2, 2022 9:28 PM

New technologies have had a huge impact on the financial services market in recent years. When the pandemic began in early 2020, financial service firms were forced to focus on digitalisation....

Blogs Entry · By Sylvina Luu On May 24, 2022 11:04 PM

More than 58% of internet users buy something online every week and there are an estimated 24 million ecommerce websites. That’s a lot of competition to get a leg up on, so how do you manage that?...