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Blogs Entry · By Christoph Ebert On Sep 17, 2025 7:38 AM

Key Takeaways The digital divide is widening in Australia’s nonprofit sector, with larger organisations advancing while many smaller NFPs struggle with limited resources and fragmented systems....

Blogs Entry · By Sylvina Luu On Nov 8, 2022 10:45 PM

All businesses need to have a clear understanding of their customers in order to offer the best possible digital experience. But when you are serving customers digitally, without direct personal...

Blogs Entry · By Sylvina Luu On Nov 8, 2022 7:47 PM

While research suggests that consumers expect highly personalised experiences, businesses must think on a bigger and more impactful scale in order to retain their customers and continue to generate...

Blogs Entry · By Sylvina Luu On Nov 8, 2022 5:15 PM

IT teams power organisations, being depended on to successfully help digitise their businesses. In turn, tools power IT teams. For IT teams to build effective solutions and efficiently complete...

Blogs Entry · By Sylvina Luu On Nov 2, 2022 10:49 PM

Order management in B2B commerce can be complex, particularly when processes are not automated. Multichannel marketing and keeping up with changing customer demands can prove to be even more...

Blogs Entry · By Sylvina Luu On Oct 27, 2022 5:28 PM

There are many variables at play in the alumni experience. Some know as soon as they get their degree that they’ll be returning to their university, while others have work or family commitments...

Blogs Entry · By Sylvina Luu On Oct 20, 2022 9:02 PM

Although an average financial services organisation is highly focused on customer needs, its legacy systems simply do not provide the flexibility to implement the quality experiences required to...

Blogs Entry · By Sylvina Luu On Oct 20, 2022 6:28 PM

Universities know they need to undertake digital transformation, both for their own success and for the good of their students. However, it’s often daunting to choose the first step or consider...

Blogs Entry · By Sylvina Luu On Oct 19, 2022 10:38 PM

In today’s complicated ecommerce landscape, managing orders has become an impressive feat for any business, and the pandemic has only accelerated the boom in ecommerce sales. According to Insider...

Blogs Entry · By Sylvina Luu On Sep 8, 2022 4:03 PM

According to Gartner, 77% of B2B buyers state that their latest purchase was complex or difficult. So there’s a clear opportunity to be taken advantage of, if you can implement a seamless B2B...

Blogs Entry · By Sylvina Luu On Sep 2, 2022 12:17 AM

What is A/B testing and how can you employ it successfully? Online engagement acts as a key measurement of success in the modern B2B marketplace and there are several ways this can be tracked. The...

Blogs Entry · By Sylvina Luu On Aug 25, 2022 12:38 AM

Prioritising customer lifetime value (CLV) is one of the best things that you can do to boost B2B online revenue and there are a number of reasons why. To start, according to Invesp, it typically...

Blogs Entry · By Sylvina Luu On Jul 7, 2022 8:06 PM

You may have heard the term customer journey analytics before. You may well also be doing the majority of your tracking via Google Analytics. While this is a great first step to tracking your...

Blogs Entry · By Sylvina Luu On Jun 28, 2022 10:14 PM

Advances in technology and digitalisation have increasingly blurred the lines between B2B and B2C businesses. Now manufacturers, professional service providers, and wholesalers are increasingly...

Blogs Entry · By Mylena Monte On Jun 25, 2025 11:34 AM

There are more than 5,000 banks and savings institutions to choose from in the United States, nearly 1,500 banks in Germany, more than 400 in Ireland, and 53 in Australia. Simply put, there’s a lot...

Blogs Entry · By Sylvina Luu On Jun 9, 2022 5:27 PM

What is Customer Journey Mapping? Customer journey mapping is the process of producing a visual tale of your brand’s customer experience. This activity aids companies in putting themselves in the...

Blogs Entry · By Sylvina Luu On Jun 2, 2022 9:28 PM

New technologies have had a huge impact on the financial services market in recent years. When the pandemic began in early 2020, financial service firms were forced to focus on digitalisation....

Blogs Entry · By Sylvina Luu On May 24, 2022 11:04 PM

More than 58% of internet users buy something online every week and there are an estimated 24 million ecommerce websites. That’s a lot of competition to get a leg up on, so how do you manage that?...

Blogs Entry · By Sylvina Luu On May 19, 2022 8:07 PM

The manufacturing industry has experienced (and continues to experience) significant acceleration of innovation and complexities. For those looking to keep up with these ongoing changes, a digital...

Blogs Entry · By Sylvina Luu On May 9, 2022 8:57 PM

A customer experience strategy is not just a plan to improve the customer experience in isolation, it’s also a roadmap for your company to grow into the future. In this article, let’s take a look...

Blogs Entry · By Sylvina Luu On May 5, 2022 5:37 PM

Amazing digital experiences are essential when attracting and retaining customers. Without it, you’ll fail to keep up with today’s reality and slow your customer growth. To keep up with the...

Blogs Entry · By Mylena Monte On Jun 25, 2025 11:33 AM

Across both business to business (B2B) and business to consumer (B2C) online sites, social media, and marketplaces, all of us are glued to our various devices more than ever before. The COVID-19...

Blogs Entry · By Sylvina Luu On Apr 22, 2022 12:16 AM

It's no secret that digital transformation creates an environment of constant change that requires higher education providers to adapt to new modes of competition, changing business models, and...

Blogs Entry · By Sylvina Luu On Mar 31, 2022 4:41 PM

Delivering a modern, student-centric experience is a common objective for universities in Australia and across the globe. This is driven by rising student expectations and the increasingly...

Blogs Entry · By Sylvina Luu On Mar 30, 2022 10:11 PM

Not all business-to-business (B2B) websites are created equal. In this article, we’ll focus on and explore best practices in B2B website design and development, share some impactful design...

Blogs Entry · By Sylvina Luu On Mar 30, 2022 4:37 PM

Note: This article was last updated on September 15, 2025, to ensure all information is up-to-date. Key Takeaways Rising complexity demands structure: With 76% of insurance employees spending more...

Blogs Entry · By Sylvina Luu On Mar 29, 2022 9:44 PM

Financial organizations are tasked with setting their services apart from a growing list of competitors. Today, people have a wide range of choices on where they choose to bank. They have the...

Blogs Entry · By Sylvina Luu On Mar 23, 2022 9:04 PM

In today’s digital world, many B2B customers never actually have a person-to-person experience with their suppliers. What would have been relayed to customers in-person in the past is now carried...

Blogs Entry · By Sylvina Luu On Mar 9, 2022 3:24 PM

Ecommerce was once characterised as a platform almost exclusively used for the business-to-consumer (B2C) channel. The assumption was that business-to-business (B2B) buyers still prefered in-person...

Blogs Entry · By Sylvina Luu On Mar 8, 2022 5:20 PM

If you, like many universities, want to deliver a differentiated experience, start by exploring the value of personalisation. More and more, universities across the globe are looking at the role...

Blogs Entry · By Casey Robilliard On Feb 28, 2022 9:21 PM

The concept of hybrid universities—institutions that seamlessly integrate on-campus and online learning experiences, offering students the flexibility to choose how, when, and where they...

Blogs Entry · By Sylvina Luu On Feb 22, 2022 11:09 PM

The experiences which students seek from tertiary education are changing and with it, so too are the demands placed on universities to meet the needs of the modern student. This shift is being...

Blogs Entry · By Sylvina Luu On Feb 22, 2022 10:04 PM

Manufacturing businesses and their suppliers work in a complex environment that calls for simple, secure, and seamless processes in order to operate efficiently with one another. Without the right...

Blogs Entry · By Casey Robilliard On Jan 31, 2022 1:52 AM

It’s no secret that today’s customers seek experiences that make them feel valued. In fact, 80% of customers are more likely to buy from a brand that provides personalised experiences. From our...

Blogs Entry · By Sylvina Luu On Dec 15, 2021 8:51 PM

In this article, we’ll cover a range of B2B ecommerce best practices, along with examining the current and future trends B2B companies will need to know to succeed in the B2B ecommerce space....

Blogs Entry · By Sylvina Luu On Nov 21, 2021 4:34 PM

In the face of immense change in the past 18 months, businesses’ need to be agile and pivot quickly has proved to be a critical factor for success now, more than ever. Agile businesses are not...

Blogs Entry · By Sylvina Luu On Sep 29, 2021 12:25 AM

Headless CMSs were born out of new demands of the digital era. Specifically, to meet a business’s need to focus on engaging customers with personalised content through multiple channels at all...

Blogs Entry · By Sylvina Luu On Jul 20, 2021 1:30 AM

“Go Digital or Go Dark” - Companies, irrespective of their sectors, run a great risk in the age of the technological revolution. Consumers prioritise convenience and often will not see the need to...

Blogs Entry · By Mylena Monte On Jun 25, 2025 10:28 AM

A self-service portal can improve customer experience and free up your employees to concentrate on more complex, higher-value tasks. It’s undeniable that there has been a significant shift when it...

Blogs Entry · By Mylena Monte On Jun 25, 2025 9:42 AM

COVID-19 has transformed much about the world, but it hasn’t shifted the need for your business to have a strong, resilient, and positive work culture. As businesses grapple with new pressures to...

Blogs Entry · By Sylvina Luu On Jun 3, 2021 10:44 AM

Employee mental health has long been understood as a vital ingredient in building a healthy and productive workplace. Just as employees need to be physically well to work at their best, poor mental...

Blogs Entry · By Sylvina Luu On Jun 3, 2021 9:54 AM

The key to building relationships with vendors that are mutually beneficial, strong, and durable is being able to provide them with an experience that is always efficient and personalised. Vendor...

Blogs Entry · By Sylvina Luu On May 31, 2021 2:30 AM

There was a time in the past when operational efficiency was the sole concern of manufacturing enterprises. A year into the COVID-19 pandemic, those concerns have only exacerbated, with restricted...

Blogs Entry · By Sylvina Luu On May 31, 2021 2:19 AM

As employees begin going back into the office and other places begin to reopen as normal, workers are not always going to be as enthusiastic for that to happen as their employers might have hoped....

Blogs Entry · By Sylvina Luu On May 20, 2021 12:42 PM

There are significant differences between the purchase journeys of B2C and B2B customers. Self-service is an option that has been around in B2C retail circles for quite some time but up until...

Blogs Entry · By Sylvina Luu On May 20, 2021 12:24 PM

For well over a century, the modern office workplace paradigm has remained unchallenged. While online technologies contributed to a recent rise in the number of freelancers who follow a “work from...

Blogs Entry · By Sylvina Luu On May 13, 2021 11:55 AM

B2B e-commerce businesses are expected to be the biggest area of e-commerce growth in the next four years, with 73% of today’s B2B buyers being millennials who typically prefer online purchasing,...

Blogs Entry · By Sylvina Luu On May 13, 2021 11:30 AM

In 2021, the writing is on the wall for B2B enterprises – survival during a global pandemic requires a digital presence. Business as usual, involving sales reps and face-to-face consultations, will...

Blogs Entry · By Sylvina Luu On May 3, 2021 5:47 PM

In any complex system or entity, there is often a ‘big red button’ - an option that’s typically only considered as a last resort. For most CIOs in charge of e-commerce platforms, this button is...

Blogs Entry · By Sylvina Luu On Apr 28, 2021 2:42 PM

The insurance industry is in the midst of digital transformation, with insurance providers attempting to apply new technology and modern ways of doing business to an industry that is both tightly...

Blogs Entry · By Sylvina Luu On Apr 25, 2021 9:03 PM

E-commerce in manufacturing reflects a paradigm shift from pure transactions to experience-driven commerce. Purchasing parts or products online is nothing new but many of the legacy systems used to...

Blogs Entry · By Sylvina Luu On Apr 22, 2021 4:02 PM

Your partners’ success is your success. By enabling them to more efficiently and effectively reach, communicate with and sell to your clients, you can help your partners grow your business. Key to...

Blogs Entry · By Sylvina Luu On Apr 22, 2021 3:48 PM

According to Gartner, 91% of businesses are engaged in some form of digital initiative. However, many digital projects often fall into the category of digital optimisation which isn’t sufficient...

Blogs Entry · By Sylvina Luu On Apr 15, 2021 1:59 AM

Imagine being a mom-and-pop store somewhere in a mid-sized town in America in the early eighties. Now suddenly a huge mall opens up at the other end of town. Kind of stress-inducing, isn’t it? We...

Blogs Entry · By Sylvina Luu On Apr 15, 2021 1:10 AM

Australian workers, on average, go through five to seven career changes in their lifetime and there have been recent shifts towards a more flexible employment market, with more temporary staff,...

Blogs Entry · By Sylvina Luu On Apr 8, 2021 12:49 PM

In light of recent world events, many retail businesses have needed to adapt and migrate to online operations in order to stay relevant. With B2B buyers’ expectations significantly influenced by...

Blogs Entry · By Sylvina Luu On Apr 8, 2021 12:37 PM

As a result of the global pandemic in 2020, the workplace has changed drastically. With many employees being made redundant and companies forced to move their employees to remote work, there has...

Blogs Entry · By Sylvina Luu On Mar 25, 2021 10:18 AM

The B2B commerce landscape has shifted dramatically over the recent years and there has been a significant increase in the adoption of digital platforms. With the growing need to tailor the user...

Blogs Entry · By Sylvina Luu On Mar 17, 2021 8:39 PM

Imagine if your employees came together to share knowledge on their areas of expertise, offered to dive deep into their skill sets, and constantly helped their team to learn and grow. This culture...

Blogs Entry · By Sylvina Luu On Mar 17, 2021 8:11 PM

With the recent challenges brought about the COVID-19 pandemic, companies have been forced to adapt in order to thrive. This has resulted in a growing digital divide between businesses but how can...