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Blogs Entry · By Sylvina Luu On Nov 8, 2022 7:47 PM

While research suggests that consumers expect highly personalised experiences, businesses must think on a bigger and more impactful scale in order to retain their customers and continue to generate...

Blogs Entry · By Sylvina Luu On Nov 8, 2022 5:15 PM

IT teams power organisations, being depended on to successfully help digitise their businesses. In turn, tools power IT teams. For IT teams to build effective solutions and efficiently complete...

Blogs Entry · By Sylvina Luu On Nov 2, 2022 10:49 PM

Order management in B2B commerce can be complex, particularly when processes are not automated. Multichannel marketing and keeping up with changing customer demands can prove to be even more...

Blogs Entry · By Sylvina Luu On Oct 27, 2022 5:28 PM

There are many variables at play in the alumni experience. Some know as soon as they get their degree that they’ll be returning to their university, while others have work or family commitments...

Blogs Entry · By Marta Dueñas González On Oct 24, 2022 3:45 AM

Fallen Behind Around the world, central and local governments are struggling with providing digital public services. To move towards digital-first models, it is necessary to know where to start and...

Blogs Entry · By Sylvina Luu On Oct 20, 2022 9:02 PM

Although an average financial services organisation is highly focused on customer needs, its legacy systems simply do not provide the flexibility to implement the quality experiences required to...

Blogs Entry · By Sylvina Luu On Oct 20, 2022 6:28 PM

Universities know they need to undertake digital transformation, both for their own success and for the good of their students. However, it’s often daunting to choose the first step or consider...

Blogs Entry · By Sylvina Luu On Oct 19, 2022 10:38 PM

In today’s complicated ecommerce landscape, managing orders has become an impressive feat for any business, and the pandemic has only accelerated the boom in ecommerce sales. According to Insider...

Blogs Entry · By Christoph Ebert On Sep 19, 2022 6:22 AM

Every industry has a unique relationship with digital transformation, but manufacturing brings truly unrivaled requirements to the table. After all, manufacturers are responsible for creating and...

Blogs Entry · By Anabel von Keitz On Sep 16, 2022 1:57 AM

Back in 2001, research by Bain & Company identified that a 5% increase in financial or banking customer retention can lead to a profit increase of more than 25%. The financial services landscape...

Blogs Entry · By Sylvina Luu On Sep 8, 2022 4:03 PM

According to Gartner, 77% of B2B buyers state that their latest purchase was complex or difficult. So there’s a clear opportunity to be taken advantage of, if you can implement a seamless B2B...

Blogs Entry · By Sylvina Luu On Sep 2, 2022 12:17 AM

What is A/B testing and how can you employ it successfully? Online engagement acts as a key measurement of success in the modern B2B marketplace and there are several ways this can be tracked. The...

Blogs Entry · By Christoph Ebert On Sep 1, 2022 12:38 AM

The unprecedented global event of the COVID-19 pandemic has forced many enterprises across the globe to fast-track their digital transformation. CXOs and executives irrespective of industry...

Blogs Entry · By Christoph Ebert On Aug 29, 2022 4:57 AM

In today’s manufacturing industry, product alone often isn’t enough to stand out from the crowd anymore. Modern buyer behaviors are changing, with many preferring a B2C-like experience. It’s...

Blogs Entry · By Christoph Ebert On Aug 25, 2022 2:53 AM

Manufacturing is one of the most important industries in the global economy. Although manufacturers face challenges other companies may never have to imagine, their customers have many of the same...

Blogs Entry · By Sylvina Luu On Aug 25, 2022 12:38 AM

Prioritising customer lifetime value (CLV) is one of the best things that you can do to boost B2B online revenue and there are a number of reasons why. To start, according to Invesp, it typically...

Blogs Entry · By Emily Liu On Mar 21, 2019 6:46 AM

Note: This article was last updated September 2025. Key Takeaways Investing in a customer portal solution can help improve retention rates and increase profits. Customers should be able to use the...

Blogs Entry · By Emily Liu On Aug 16, 2022 11:06 AM

Note: This article was last updated Oct 2025. Key Takeaways: Platform as a Service (PaaS) is a cloud computing model to accelerate application development, by providing the tools and...

Blogs Entry · By Anabel von Keitz On Aug 8, 2022 1:51 AM

A company’s customer service is perhaps the most telling part of its reputation. If the customer experience (CX) is user-centric, streamlined, and constantly updated to meet new expectations, it’s...

Blogs Entry · By Emily Liu On Jul 19, 2022 10:59 AM

At Liferay, we understand how resource-intensive it can be to create tailored digital solutions that fit your specific business needs, so we have been working on a way to reduce the time and cost...